ms robynn shrader: unite the world through the power of a story
Post on 22-Jun-2015
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Ms Robynn Shrader, Chief Executive Officer, National Cooperative Grocers Association (NCGA) at the International Co-operative Alliance Global Conference in Cape Town, November 2013.
TRANSCRIPT
ICA GENERAL ASSEMBLYCAPE TOWN, SOUTH AFRICANOVEMBER 2013
Unite the World Through the Power of a Story
International Year of Cooperatives
Food Co-op Impact Study
My Co-op Rocks
Co+op Forest
Fundamentals
• Identify your target• Engage on emotion, not facts• Use multiple vehicles– In-store, print, web,
social media, video
• Make it turn-key for members• AND go direct to consumers
Contact Info
Robynn Shrader, CEONational Cooperative Grocers Assoc.
(NCGA)14 S. Linn St. Iowa City, IA 52240 USA001-319-466-9029, ext. 1101robynn.shrader@ncga.coop (or)jon.forgarty@ncga.coop
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