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Post on 12-Aug-2015
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• The liberalisation of the indian government has encouraged to foreign market to come and invest in the car market
• Decrease in the rates of duty on small cars has also encouraged a significant boom
• By noticing the trends of car buyers,sellers and manufacturers it has been stated that the car market in india can ranked the third largest car market in the world after china and USA
Car market experience growth …!!!
• The indian four wheeler markets is one of the most competitive markets with low costs which make it an attractive assembly base for foreign automotive manufactures
• India is the second growing automobile market in the world after china
Current market situation
• Cars is the major segment in the automobile industry with a growth rate of more than 19% annually
• The indian car industry is witnessing a shift in demand going from two wheelers to cars due to rising availability of low cost cars and the car being a symbol of high prestige
Current market situation
• Advertisement tools:
Banners and posters
Printing and calenders
Catalogue advertising
Window display
Pomplents advertising
Mahindra and mahindra marketing startegies
• Sales promotion:
Good communication system and customer relations service.
Gifts to loyal customers
Participation in marketing fair in sindhanur
Free service coupon warranty
Mahindra and mahindra marketing strategies
• promotional activities:
Test driving
Free driving
Hoarding discounts advertisement in newspaper and magazines
Gift schemes
Free services
Mileage contents
Mahindra and mahindra marketing strategies
STRENGTH-1. Mahindra has been one of the strongest brands in the Indian automobile market
2. Mahindra group give employment to over 110,000 employees
3. Excellent branding and advertising, and low after sales service cost
4. Sturdy SUV’s good for Indian roads and off-road terrain
SWOT ANALYSIS OF MAHINDRA AND MAHINDRA
WEAKNESS: Mahindra’s partnership with Renault did not live up to international quality standards through their brand Logan
SWOT ANALYSIS OF MAHINDRA AND MAHINDRA
OPPORTUNITIES:
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
4.Growing in the market through electric car Reva (controlling stake) and entry into two-wheeler segments
SWOT ANALYSIS OF MAHINDRA AND MAHINDRA
THREATS:1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
SWOT ANALYSIS OF MAHINDRA AND MAHINDRA
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