müller milch in russia
Post on 14-Jun-2015
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DESCRIPTION
Marketing research of the Russian dairy products market and analysis of Müller brand.
TRANSCRIPT
Geographic
Russia
CapitalСities with
over 1 million people
Demographic
10-40 years old
Income => 20000 rubles Young families
2 and more family
members
Psychographic
Healthy
Activepeople
Open-minded people
Behavioral
Every-day purchase
Health due to naturalness
Strong loyalty
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