multifunctional wedge for cosmetic bottle customer: elida fabergé, germany products: shampoo

Multifunctional wedge for cosmetic bottle

Customer: Elida Fabergé, GermanyProducts: Shampoo

Pallet in-feed and accumulation line

Customer: MCM, GermanyProducts: Motor parts

DAS Ergonomical assembly lineCustomer: Viking Sewing Machines, SwedenProduct: Sewing machines

Alpine buffer in bottle-filling line

Products: Tablets

FlexLink’s Vision

FlexLink – first choice for easier automation

FlexLink provides profitable automation to demanding, world-leading customers. Based on our unique application experience andglobal network, we offer innovative production solutions to the manufacturers of high volume, lightweight goods.In all aspects we aim to be recognised as the customers' First Choice.

FlexLink’s Business Mission

FlexLink Offices

FlexLink Representatives

World Wide Network

Focus on 4 Business Areas

Components

Steady growth will be achieved through optimized product range and supply chain excellence

Technology development in prioritized segments will create rapid profitable growth

Excellent global market offer of assembly lines focused on telecom will create rapid profitable growth

Service and training demands create new business opportunities

Systems Automation Service

FlexLink’s Development

1982-87 Rapid development of products and international presence

1988 Office in USA1989 Office in Japan1991 Distribution centre in Europe1992 Clean room centre in USA1993 Office in Germany1994 Office in Singapore1995 Offices in France, Italy, UK and Benelux1996 Distribution centre in USA1997 Office in Brazil1998 Offices in Norway and Australia1999 FlexLink Automation Oy

FlexLink Ticon Ltd.2000 Offices in China and Poland2001 Ofices in Hungary, Spain, Malaysia

Acquisition of IHT, FlexTek, DKC

Sales MSEK

0

200

400

600

800

1000

1200

1400

82 84 86 88 90 92 94 96 98 '00

MSMS

as Marketing & Sales Toolwithin FlexLink

Do we need aSales- & Marketing System ?

Is information about our customers and contacts available?

Do the customers and contact persons get the information they ask for?

Is the customer profitable?

What is the forecast?

Why did we get the order or why not ?

Which activities result in business ?

Milestones

1994 Evaluation of different tools (Caesar, …)

1995 Nordic is the first Sales unit using Caesar 3.5

1996 Italy

1997 Singapore

2000 Replaced Caesar with MSMS

2000 Poland, BeNeLux, France, Australia,

2001 Automation SE, UK, Germany, 2xUS (Bethlehem, Dallas)

2002 Japan

FlexLink Offices

FlexLink Representatives

WAN

MSMS database structure

Gothenburg

Sales Units - Nordic- BeNeLux- France- Italy- UK- Singapore- Austarlia- US (Bethelem)- US (Dallas)- Automation SE

SQL-server

- Japan

SQL-server

- Poland- Hungary

SQL-server

In total:

13 databases

Movex (main source) MSMS

MOVEX (AS/400)

MSMS

- Customer info- Sales statistics

- Customer info- Sales statistics

”file copy”

SQL db

Information loop

db

CrystalReports

db db db

www(Intranet)

Movex

How to work global with many db:s ?

SU

SU SU

SU

SU

SUSU

SU Global MngtCentre of Excellence

Product Mngt

LocalManagement

Reports Seagate Crystal Reports is a excellent tool PowerPlay (to be evaluated) WEB-based reports gives high availability for the users

and easy to maintain Reports are only created centrally (cost efficient) for all

sales units Standard report package with three levels

Global Management– comparisons between sales units– Global analysis

Sales Unit– Detailed reports down to individuals

Centre Of Excellence– Activities etc cross all databases

0

40

80

120

160

200

240

USAUKSingaporePolandNordicItalyHungaryGermanyFranceBeNeLuxAutomation SEAustralia

Customer visits last 90 daysper week

MSMSINPUT

Map the market

- Company info- Classifications- Contacts

Track Activities and Quotations

- Build up the ”History”-book

- To-to-list Updates from Movex

- Customer info- Order intake / Sales

OUTPUT Defined target group

- Potential- Key persons

Shared data- Everybody has the same

information- Less risk if a sales

engineer leaves FlexLink The source for

- Activity planning- Automated marketing

Reports- Status- Performance

Why MSMS ?

Only one tool One common tool within the FlexLink group Cost efficient Simplifies / Enables automated consolidation of

data MSMS – because:

Positive experience of Caesar Same supplier as for Movex

Remember

We do not invest in hard- or software,

we invest in changes in way-of-working and attitude

Risks

A clear local business plan, objectives and strategy must exist

A clear project definition with clear limitations

The company management must be active in the project

Internal marketing

Everybody must be a winner

Organisation

MSMS

Systemowner

System owner= Sales Manager

Be the enthusiastic driving force behind use of MSMS.

Superuser

Super user= Frequent user (Salesman)

Daily help for everybody how to handle the software.

IT

IT= Local IT co-ordinator

Takes care of the database and have all connections available (modem)

Experiences

Replace an existing system with MSMS requires more preparations in order to reconcile

differences (plus & minus) requires less training about Why ? existing data has to imported but everything is not

possible change the ”way-of-working” (sales engineers,…)

to use another software

Experiences

Start MSMS from zero requires more preparations in order to answer the

question Why ? existing data has to imported. Normally a list of

companies in Excel. change the ”way-of-working” (sales engineers,…)

to use a software

CRM

Customer Relationship Management

MSMS vs. CRM

MSMS is not a CRM-tool !

MSMS is a very good

CRM – support – tool !

but

CRMIs more than a program in a PC

Attitude Behavior Response …

Relations are created between people,not companies

MSMS is a prerequisite for success within CRMin global companies

Wishes for the future

Only one database for FlexLink Permission structure like in LAN (groups,…)

Developed document management Several locations for documents Retrieve selected documents (replication) Compress documents for replication

Multilingual (leadtext, filters) How to handle different characters (Polish,

Russian, Japanese,…) WEB-client (everything but no replication)

Status today The utilization of MSMS is increasing day by day.

All SU:s are up&running. (Japan in Q1-2002)

The awareness of the relation between activities and results is a driver (RAC-planning)

The reports visualizes the input and make all users to winners

The reports creates bridges between all our databases

”Objects” in MSMS is used for complaints in one sales unit, so far