munich 2011

Matt DeeganFolder Media

twitter: @mattweb: foldermedia.co.uk

web: mattdeegan.com

Digital Radio in the UK

Folder Media• Radio and Digital Development Business• Privately owned • Owner of 9 Digital Radio Multiplexes – ‘Muxco’• Operator of London digital radio station – ‘Fun Kids’• Technology provider for radio stations• Built Radioplayer’s social listening app on Facebook• Radio consultancy projects

92% of the UKListen to Radio

All Radio Reach

92% of the UKListen to Radio

47% of ListenersTune in digitally

All Radio Reach

All Radio Reach

Local National:BBC

National:PrivateRegionalDAB

Sky Digital(Subs DTH)

Freeview(FTA DTT)

Freesat(FTA DTH)

Virgin(Subs Cable)Digital TV

AM FMAnalogue

Radioplayer Mobile AppsInternet Internet Radios

1 billion hours of listening per week

All Radio Hours

= 3.2%

= 4.8%

= 17.2%DAB Digital Radio

Internet Radio

Digital Television

All Radio Hours

47% Digital Reach

27% Digital Hours

Route To Switchover Decision• 50% of All Radio Listening needs to be ‘digital’• National DAB comparable to FM – 98% of the population• Local DAB to reach 90% of the population• All major roads covered

Plus...• Government need to know there won’t be a consumer backlash!

The 5 C’s• Coverage• Consumers • Certainty• Cars• Content

The Platforms• DAB Digital Radio• Digital Television• Radioplayer• Mobile Apps

Radioplayer• Common Platform• Presets• Search• Enhanced visuals• Metadata

App Stats Example

258,000 people used Absolute Radio’s apps in April, generating over 2million listening sessions.

Summary• A strong broadcast backbone: DAB Digital Radio• Partnership between the BBC and Private radio• Relationships with Manufacturers, Retailers and Government• Integrate internet plan - Radioplayer• Mobile Apps & IPTV

Matt DeeganFolder Media

twitter: @mattweb: foldermedia.co.uk

web: mattdeegan.com

Digital Radio in the UK