museums galleries scotland

Stornoway

October 2013

Joanne OrrCEO, Museums Galleries

Scotland

Building Heritage Networks in Scotland through a Collaborative

Approach

• MGS represents over 400 museums and galleries from Scotland’s most northerly island to the most southerly part of the Borders

 • MGS represent the largest visitor attraction sector – almost 25

million visitors, and £1 billion in value to the Scottish economy

 • 158 independent museums including 7 regimentals, as well as

31 local authorities, 11 university museums and 3 national museums 

• More than 265 Registered or Accredited Museums and Galleries

 • 50%+ of workforce are volunteers demonstrating a passion

and commitment to their local heritage

Museums Galleries Scotland: Who we are

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400 museums and galleries all over Scotland...

Consultation

Testing the Strategy

Scottish Government

input

Publication

Develop Delivery Plan

MuseumsCreating Public Value

Role of MGS

• Facilitate the delivery of the National Strategy

• Investment and funding

• Supporting skills development and training

• Supporting and developing standards

• Providing resources and toolkits

• Commissioning and providing access to research

• Signposting to sources of advice• Brokering partnerships, building networks and supporting

collaborative working• Advocacy

Delivery Plan 2013-2015

Published 20 May 2013

Priorities reflect consultation report findings:• Areas of particular need• Areas of specific

development support from MGS

• Aims of Strategy under-represented by activities

Public value and increased participation are key

Priorities 2013-2015

• Knowledge and skills development

• Funding and investment

• Sector profile: Marketing and advocacy

• Standards and planning for sustainability

• Collections and engagement

Tayside Museums’ Forum Volunteer Conference

ESMP Marketing Officer

Signing of the ESMP concordat at the City Chambers

Highlands and Moray Museums Forum Heritage

Guide

Museums in the Highlands

North Ayrshire Museums Forum

Festival of Museums• Festival format has taken place since 2006 – rebranded in 2011• A total of 55 organisations took part in Festival of Museums 2012, covering a

total of 79 participating museums/galleries • The main reason museums gave for taking part in the Festival of Museums was

to reach new audiences • The results show that the Festival allows them to do this • There were 45,881 visitors to the participating museums that weekend  Visitor demographics:• The majority of respondents were in the 55+ age group (36.7%), closely

followed by those in the 35-44 age group (19.6%) and those in the 45-54 age group (18.8%) 

• For 36.4% of respondents, this was their first visit to that venue/museum – 2% had never been to a museum before 

• 92.1% of respondents said that their Festival of Museums experience had inspired them to visit museums in the future 

• 55% of event goers attended events in their local community  Advocacy results:• The 2012 campaign resulted in 181 pieces of editorial coverage with total

opportunities to see of 40,027,074

Robert Burns Birthplace

National Museum of Scotland

Scottish National Portrait Gallery

Riverside Museum

Aberdeen Art Gallery

V&A Dundee

Lews Castle

Contact

Museums Galleries Scotland

Joanne Orr, CEOjoanneo@museumsgalleriesscotland.org.uk

Waverley Gate2-4 Waterloo Place

Edinburgh EH1 3EG

+44 (0)131 550 4100

www.museumsgalleriesscotland.org.uk