museumshare - museum computer network 2014, dallas, november 22nd, #mcn2014

WHO?

@museumshare @iladuva #MCN2014

A D’UVA WORKSHOP

SPIN OFF

@museumshare @iladuva #MCN2014

www.duvaws.com

WHAT?

@museumshare @iladuva #MCN2014

@museumshare @iladuva #MCN2014

AN iOS-ANDROID APP

TO TELL STORIES

TO TALK TO THE

COMMUNITY

TO BE OPEN

TO BE PARTICIPATORY

TO BE COLLABORATIVE

TO BE CO-CREATIVE@museumshare @iladuva #MCN2014

AN EASY TO USE

CMS

@museumshare @iladuva #MCN2014

CMS FUNCTIONSSET UP ITINERARIES AND CATEGORIES

UPLOAD IMAGES, AUDIO TRACKS, VIDEO TRACKS AND

TEXT

SET UP AUGMENTED REALITY

UPLOAD AND GEOLOCATE A MAP WITH LAYERS

CUSTOMIZE THE ICONS, THE COLORS, ETC.

NAME EACH TRACK (IN EVERY LANGUAGE) AND STATE ITS

DURATION

ADD CREDITS, JOIN US, FOLLOW US, CONTACT US,

BOOKSHOP, PARKING, TICKETING, OTHER SERVICES…

UPLOAD ONE IMAGE OR VIDEO FOR ALL LANGUAGES @museumshare @iladuva #MCN2014

A MENU

@museumshare @iladuva #MCN2014

A GEO-

LOCATE

D

MAP

@museumshare @iladuva@museumshare @iladuva #MCN2014

A

KEYPAD

@museumshare @iladuva #MCN2014

TEXT

@museumshare @iladuva #MCN2014

AUDIO

TRACKS

@museumshare @iladuva #MCN2014

VIDEO

TRACK

S

@museumshare @iladuva #MCN2014

MY

VISIT

@museumshare @iladuva #MCN2014

PHOT

OTAKI

NG

@museumshare @iladuva #MCN2014

SOCIAL

SHARIN

G

@museumshare @iladuva #MCN2014

MORE

FEATURES

@museumshare @iladuva #MCN2014

DATA

COLLECTION

@museumshare @iladuva #MCN2014

WHAT DATA?USAGE NUMBERS

USAGE NUMBERS / TOUR / LANGUAGE

MOST LISTENED / LESS LISTENED TRACK

VISITORS / STOP / LANGUAGE

STOPS CANCELLED/ LANGUAGE

TIME SPENT

TOP FAVORITES

ITEMS SHARED

SELFIES SHARED

*IN PROGRESS: TOTAL INSTAGRAMS

@museumshare @iladuva #MCN2014

DATA COLLECTION

AT THE COLISEUM

@museumshare @iladuva #MCN2014

COLISEUM # USAGE - LANGUAGE

2093

12991143

1012

758

534

341 322

1481327.3 17.0 14.9 13.2 9.9 7.0 4.4 4.2 1.9 0.2

0

500

1000

1500

2000

2500

Number of visits Language %

@museumshare @iladuva #MCN2014

COLISEUM VISIT TIME-USAGE-LANGUAGE

53.6 55.2

44.1

53.6 52.6

59.5 58.1

43.350.0

43.7

30.4 30.524.6

29.4 32.1 33.137.3

21.4

29.425.4

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Visit time Usage time

@museumshare @iladuva #MCN2014

COLISEUM AUDIO TRACK PERFORMANCE

0

2000

4000

6000

8000

10000

12000

N° 101 N° 100 N° 1 N° 2 N° 3 N° 4 N° 5 N° 6 N° 10 N° 20 N° 30

esecutions interruptions

@museumshare @iladuva #MCN2014

COLISEUMAUDIO TRACK PERFORMANCE

ENGLISH – ARABIC - JAPANESE

0

5

10

15

20

25

N°

101

N°

100

N°

1

N°

2

N°

3

N°

4

N°

5

N°

6

N°

10

N°

20

N°

30

ARAB

executions interruptions

0

500

1000

1500

2000

2500

3000

N°

101

N°

100

N°

1

N°

2

N°

3

N°

4

N°

5

N°

6

N°

10

N°

20

N°

30

ENGLISH

executions interruptions

0

50

100

150

200

250

N°

101

N°

100

N°

1

N°

2

N°

3

N°

4

N°

5

N°

6

N°

10

N°

20

N°

30

JAPANESE

esecutions interruptions

@museumshare @iladuva #MCN2014

DATA

COLLECTION

AT THE

COLISEUMCROWDSOURCIN

G

@museumshare @iladuva #MCN2014

AUDI

O

@museumshare @iladuva #MCN2014

VIDEOS

@museumshare @iladuva #MCN2014

PHOTOS

@museumshare @iladuva #MCN2014

TEXT

@museumshare @iladuva #MCN2014

SOMETHING

TO

CONSIDER

@museumshare @iladuva #MCN2014

1) ARE MUSEUMS READY FOR CO-CREATIVITY, CO-

CURATION?

2) SHOULD WE OPEN MUSEUMSHARE ONLY TO

MUSEUMS OR LET ANYONE CREATE A MUSEUM

GUIDE?

3) WOULD MUSEUMS ACCEPT THE PRESENCE OF

AN “UNAUTHORIZED GUIDE” AND STILL BE

PRESENT IN MUSEUMSHARE?

4) MUSEUM VISITORS WOULD PREFER AN OFFICIAL

OR AN UNAUTHORIZED GUIDE?

@museumshare @iladuva #MCN2014

WHEN?

@museumshare @iladuva #MCN2014

MARCH 2015

@museumshare @iladuva #MCN2014

ST. MARK,

VENICE

@museumshare @iladuva #MCN2014

PANTHEON,

ROME

@museumshare @iladuva #MCN2014

ST. FRANCIS,

ASSISI

@museumshare @iladuva #MCN2014

MUSEUMSHARE.GURU

- A SPECIAL EVENT

- IN IMPRESSIVE

LOCATIONS

- WITH CREATIVE GURUS

@museumshare @iladuva #MCN2014

THANK YOU!

Ilaria D’Uva, D’Uva Workshop CEO

www.museumshare.guru @museumshare

ilaria.duva@duvaws.com @iladuva