music july15

Beyond SEO …

Social Marketing

Reproduction Prohibited without Prior

Written Permission. © Stephen E

Arnold, 2010

The Physics of Information

Strategic information

services…

The Point (Top 5% of the

Internet), sold to Lycos for $4.3

million in 1996

“Google Beyond Text,” available

in September 2010

“Google: The Digital

Gutenberg”, May 2009

“Successful Enterprise Search

Management,” January 2009

“Beyond Search” in April 2008

“Google Version 2.0” in

September 2007

“The Enterprise Search Report”

1st to 3rd edition, 2003 – 2006

Additional information at

www.arnoldit.com/sitemap.html

Email: sa@arnoldit.com

Voice: +1 502 228 1966

http://www.arnoldit.com/wordpress

Who We Are

Social content development

Web traffic strategies

Social presence management

Analytics

Strategic information services

Engineering services and support

Email: sa@arnoldit.com

Web site: http://www.arnoldit.com

Web site: http://ssnblog.com (demo)

Web log: http://www.arnoldit.com/wordpress

Web site: http://www.theseed2020.com

Web log: http://www.arnoldit2.com/igearblog

Web log: http://www.arnoldit2.com/taxoblog

Social Blog (Ebsco)

Framework for topical blogs

News

Rich media

Real time content

Ebsco will use framework for

educational blogs

Search Blog

Original content

35,000 uniques per month

Google PageRank, 6

Taxonomy Blog (Access Innovations)

Original content

Roll out in July 2010

Designed to build company’s

Google ranking

Engineering Blog (IGear Inc)

Original content

Roll out in September 2010

Designed to define a market

space: Monitoring of

industrial robots and smart

machines”

Partners• Adhere Solutions, Google authorized partner

funded by Google

• Answer Maven, research and information

analysis

• DeStricker & Associates, content development

and editorial flow

• Flank Associates, online systems engineering

• ROI Inc, Financial and strategic business

planning

• 10 content creators (writers and editors) who

produce original, high value content

Information Physics

Know How, Code, Content

Understand the Problem

http://static.panoramio.com/photos/original/5321267.jpg

Smash Through

Plan

Test

Modify

Adapt

Repeat

Problem

No Visibility, No Traffic

Example Solution 1

Web site with low

traffic growth /

immediacy

Sign up form and traffic needed

Example Solution B

Web site with low

traffic growth /

immediacy

1 Fresh, original content

related to client’s market

Example Solution C

Web site with low

traffic growth /

immediacy

1 Fresh, original content

related to client’s market

2 RSS Feed

Example Solution D

Web site with low

traffic growth /

immediacy

1 Fresh, original content

related to client’s market

2 RSS Feed

3 Autopopulate

Facebook page

Example Solution E

Web site with low

traffic growth /

immediacy

1 Fresh, original content

related to client’s market

2 RSS Feed

4 Automatic

Tweets

3 Autopopulate

Facebook page

Example Solution 5

Web site with low

traffic growth /

immediacy

1 Fresh, original content

related to client’s market

2 RSS Feed

4 Automatic

Tweets

3 Autopopulate

Facebook page

Day 43

Traffic hits 4,000 uniques by July

13, 2010 up from June traffic of

1,000 uniques

Number one in results list for

“IGear”. Before on page 10 of

results list

Results

Summary

Real Impact

http://vedanaturalenergy.com/images/categories_desc/EMF/

originals/KidsonMobilePhone.jpg

http://scrapetv.com/News/News%20Pages/

Health/Images/old-people-on-computer.jpg

Reach Market

DNA: Social and Tech

http://blogs.oracle.com/fusionecm/sisyphus.jpg

Consistent, Quality Work