mv helments strategic planning process
Post on 15-Aug-2015
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MV HELMETS STRATEGIC RETAIL PLANNING PROCESS
Business Mission
Here at Motocross Vision Helmets, we believe in you, the rider and invest our time and money into new technology, to give the rider the best safety we can deliver.
SWOT AnalysisStrengths: Quality, pricing, helmet safety design and production
Weaknesses: Don’t have the brand recognition other helmet brands have
Opportunities: Sponsorships of riders and motocross events to get our name out to the public. Threats: Other well-established companies in the helmet industry.
Strategic Opportunities
Mountain biking industry opening up to full face helmets Specifically designed helmets by the riders
Professional Rider Sponsorship
Monster Energy Supercross Sponsorship
New technology in helmet shells
Market Attractiveness Competitive Position
HighHigh
High High
HighLow
MediumLow
MediumMedium
Specific Objectives
Gain sponsorship with the AMA and FIM to gain brand recognition, and establish ourselves in the motocross industry within our first year of establishment.
Retail Mix Product: Motocross helmet, DOT Approved, and a
helmet bag to keep it in.
Place: Distribution through the internet, motocross retailers, and all motocross magazines.
Promotion: Promoting through sponsored riders, internet advertising and magazine ads.
Pricing: Pricing is from $150-$300.
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