my fit presentation

J. Crew Menswear

Mission: Quality is our highest priority from design, production &

personalized service.

HISTORY• 1983 – Debuted with mail order catalogs• 1989 – South Street Seaport, New York flagship store opens• 2003 – CEO Mickey Drexler recruited from the Gap to revive

J. Crew’s failing condition– Retail expansion– Quality service– Innovation

• 2011 – went global with Toronto & Vancouver Canada stores.• 1988 – Launched J. Crew Factory, a lower-priced exclusive

designs• 2006 – Launched Madewell, modern interpretation of

American denim goods.

CEO MILLARD DREXLER

• 2003 sales start to plummet

Quick expansion High costs

• COMPETITORS• Land’s End• The Gap• L.L. Bean

• new CEO 2003• “re-energize J. Crew”

• 2005 earned 3.8 million• first profit in 5 years

• Previous CEO of The Gap– Credited with 1990’s revival– Coined the “retail therapist”

• Extremely involved in all aspects of company

• Created an environment of “perceived exclusivity”

– Maintaining quality– Less-than-designer price point– Offering timeless classics with a twist

• . When Drexler took up the reins in 2003, J. Crew had $609 million in debt and 196 stores. Today, it has 321 stores, less than $50 million in debt and $298 million cash on hand.-Wall Street Journal

TARGET CUSTOMER

• Young & contemporary professionals

• 21 – 45 years old• Preppy fashions basic

like shirts, jeans, khakis as well a business suits

• Sold thru catalogs, e-commerce, more than 360 retail & factory stores in US & Canada.

ADVERTISING CAMPAIGNS

E-COMMERCE

http://www.jcrew.com

J. CREW MENSWEAR STORES

J. CREW MENSWEAR STORES

FUTURE OUTLOOK

• Americana trend made J.Crew more relevant– Increased consumer

awareness– Obama marketing

• International expansion– Going private allows for

greater fluctuation in numbers

– Media/shareholders can’t comment

• Increased market share• Increased profit margin