myspace training
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8/3/2019 MySpace Training
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August, 2008
MySpace Marketing Teams SEO Training
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With your hosts«
Natasha Robinson Sr. Manager, SEO
Ninja Specialty: MySpace Site-wideSEO
NRobinson@MySpace.com
Laura Coltrin Manager, SEO
Ninja Specialty: MySpace ChannelsSEO
LColtrin@MySpace.com
Ken Yamada Manager, SEO
Ninja Specialty: MySpace CustomCommunities SEO, Shelfy & SEO Tools
Kyamada@MySpace.c
om 2
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Agenda
How to think like an SEO
Linking
Copy and SEO
SEO Processes
Quiz
Questions and Answers
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Google¶s Universal Search
Images
News
Video
Books
Web Pages
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How Search Engines Work
Crawl Index Rank
How will ROBOTS find
your Page?
Can they see the
content on the page??
Right Keywords used
in the right places?
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Google¶s Ranking Algorithm Revealed
Content on the Page
Links
Power of MySpace.com
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Google¶s Ranking Algorithm Revealed
Content on the Page
Links
Power of MySpace.com
1.Find your page
2.Rank your page
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SEO: Linking
Links are the #1 SEO Consideration.
New URLs = Little to Zero Links- strategy: How to get more links?
Links: What type of links?- Search Engine Robots cannot follow links in Flash or Javascript.
- Image Links are not optimal
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Strategy: How to Get Links
Sponsors / Partners
Get Static HTML Links from whoever will give it to you.
Make sure the links are Specifically, http://www.myspace.com/<VANITY>
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Strategy: How to Get Links>
Online Press Releases
Put Keywords in your Press Releases
Use HyperLinks on your keywords
Use Engine-trusted News Sources
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Strategy: How to Get Links
Widgets and Bookmarking
Caution on Flash Widgets:
Links within Flash Widgets may not
be f ound by spiders.
Find ways f or users to take a link with
them, as they embed.
MySpace Brand Community
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Google¶s Ranking Algorithm Revealed
Content on the Page
Links
Power of MySpace.com
1.K
eywo
rds2.Content
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Keywords:
Pick the Right Keywords
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Applications
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SEO: Applying the Keywords on the Page
Includes«
Page Title
Meta Description
Headings <H1>,
<H2>
<Body>
Image ALT
1. Pick a THEME: One Keyword Phrase
2. Use it consistently Title & H1
3. Use Image ALT
4. Insert at least 400 words of Copy
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On-Site SEO : META Description Tag
META descriptions affect Search Engine click-through rates
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How to Write Good Page Title and
Description
Title Requirements:
6-7 Words, 65 Characters Max
Description Requirements:
Limit to 150 characters inc. spaces
Use action ver bs that entice visitor to click!
Rule of Thumb:
Start your sentences with the Theme Keyword
as much as possible.
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The Power of MySpace.com«
Moved fr om Position 50 to Position 1.
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Secret Standup
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Major On-the-page SEO Challenges
at MySpace
Flash
Putting content inside of Flash
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JavaScript
Flash using JS, Modules with Tabbed
Navigation.
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Spiders are not Human Users
Cannot see: ± text in images,
± text in Flash,
± text in Javascript,
± text in AJAX,
±Image swaps,
± Image maps,
± buttons, cookies,
± Spiders can¶t submit login f orms,
±perf orm actions (push submitbuttons),
± see video or hear audio.
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1. Create Page Copy with Keywords.
2. Make sure the Copy you create on the page
can be read by Search Engine Spiders
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Key Considerations for SEO
1 Concept Creation: KW Research Concept Creation: KW Research
2 Pick the URL, put in a placeholder Pick the URL, put in a placeholder
3 Get links Get links
4 QA f or SEO during Design QA f or SEO during Design
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Success Stories:
SuperBowl 2008
· Search Engines drove 589,000
visitors to the SuperBowl
Community
· Traffic from Search was the #2
acquisition source of traffic to
the Superbowl Community
driving more traffic than traffic
from MySpace
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Case Studies
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Marketing Design SEO Processes
Marketing > Content > Design
1
Concept Creation - Marketing creates new campaign.
Marketing works with SEO to negotiate external links, URL options, andbranding considerations.
2 Wireframe/Mocks - Campaign moves to content teams.
Content works with SEO to optimize written HTML.
3 Implementation- Design team builds community.
Design works with SEO to optimize page elements.
4 Reporting ± SEO team reports results acr oss MySpace teams.
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Top things for you to remember ± Quick
Review:
The # 1 factor in SEO is__________.META descriptions affect Search
Engine_________________.
Every page on the site must have a unique ___________________.
Search Engines pay attention to the first
_________. in the Title.The same or similar text used within theTitle Tag should be used
___________.
For image optimization, __________displays text associated with an image
on a web pageAnchor text is the text which is ________ toanother page or location.
Try to keep a minimum of
____________________ you want torank well for.
the Title Tag.
Click-thr ough rates
Title and Description tag
6-7 w
ords
In the H1 tag.the alt tag.
hyperlinked
400 words on each page
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Questions?
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History: The Development of
Popular Search Engines
1996: Yahoo! HotBot Alta Vista
Pioneered the
Directory based
Search Engines
Pioneered the
Natural Language
Query Technology
Pioneered the
Robust Crawling
and Indexing
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The Next Evolution:
Google & PageRank
Br ought Relevancy and
Index to new level
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