nate: marketing & communications

Marketing & Communications

in a Social Media Age

Facebook, Twitter and Blogging for Jewish Educators

Presented by Lisa Colton

lisa@darimonline.org • 434.977.1170

@DarimOnline • facebook.com/DarimOnline

http://slidesha.re/darimnate1

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and

audience.

• Open and Democratic: It encourages voting, comments and the sharing of

information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional

broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a

particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and

proprietary.

Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change

5 New Rules of the Game

#1 THIS IS AN ATTENTION ECONOMY

#2 ListenAnd…

Temple Israel, Memphis Facebook Page

… Be Conversational

Temple Israel, Memphis Facebook Page

Noticethe

Action

#3: ADD VALUE & BE GENEROUS

Your goals

Their goals

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Your Unique Value

BE A PLATFORM FOR SHARING, CROWDSOURCING

#4: BE REAL

Voice: Sixth & I Synagogue in DC

Make it Personal

#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble

How is parenting and family life changing?

How does this impact your business and

“product” delivery?

How are you positioned to keep up?

Real Life Example

#6:

STAFFING,

JOB DESCRIPTIONS

&

PROF DEV

John Fitch’s Steam Engine

John Fitch’s Steam Engine

The Networked Nonprofit

Join the online book club to

discuss The Networked

Nonprofit:

http://on.fb.me/netnonbookclub

WANT MORE?

• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!

• Express interest here:http://bit.ly/darimedinfo

Applications available this spring.

IT’S NOT ABOUT TECHNOLOGY