nathan waterhouse, ideo presentation at the opm meeting

HELLO WE ARE

DESIGN

AT SCALE

Design?

Design > Design Thinking

IDEO IS A HUMAN-CENTRED DESIGN AND INNOVATION CONSULTANCY.

Different skill sets diagram.ARCHITECT

HUMAN FACTORS

INDUSTRIAL DESIGN

SERVICE DESIGN

ENGINEER

INFORMATION TECHNOLOGY

INTERACTION DESIGN

COMMUNICATION DESIGN

BUSINESS DESIGN

Figure out what the community is good at & where you need support.

Community management

Synthesis Expert/ end-user feedback

Implementation support/ coaching/

grants

Framing the Design Challenge

RESEARCH 350 contributions

IDEAS 205 ideas

EVALUATION 20 final ideas

REFINEMENT 40 final ideas

WINNING IDEAS Announced!

IMPACT Ongoing

Enable everyone to participate.

10 secs hours

EVALUATE THISEVALUATE THIS Build on this Add your inspirations

Give feedback.

X

INSPIRATIONCONCEPTINGEVALUATIONCOLLABORATION

TOTAL

120 pts230 pts

50 pts560 pts

960 pts

Understand what drives people.

MONEY

USERNEED

SIGNALING AND CAREER CONCERNS

LEANING AND SKILLS DEVELOPMENT

RECIPROCITY

STATUS

FUN AND ENJOYMENT

REPUTATION

INTELLECTUALCHALLENGE

AUTONOMY

PROFESSIONALSAND PERSONAL

IDENITY

AUTOMONY

PROFESSIONAL & PERSONAL

IDENTITY

REPUTATION

RECIPROCITYUSER NEED

MONEY

INTELLECTUAL CHALLENGE

FUN & ENJOYMENT

LEARNING & SKILLS DEVELOPMENT

SIGNALING & CAREER CONCERNS

STATUS

INTRINSIC MOTIVATIONS

EXTRINSIC MOTIVATIONS

Understand what drives people.

MONEY

USERNEED

SIGNALING AND CAREER CONCERNS

LEANING AND SKILLS DEVELOPMENT

RECIPROCITY

STATUS

FUN AND ENJOYMENT

REPUTATION

INTELLECTUALCHALLENGE

AUTONOMY

PROFESSIONALSAND PERSONAL

IDENITY

AUTOMONY

PROFESSIONAL & PERSONAL

IDENTITY

REPUTATION

RECIPROCITYUSER NEED

MONEY

INTELLECTUAL CHALLENGE

FUN & ENJOYMENT

LEARNING & SKILLS DEVELOPMENT

SIGNALING & CAREER CONCERNS

STATUS

INTRINSIC MOTIVATIONS

EXTRINSIC MOTIVATIONS

Other benefits • Less effort for their team (Due

diligence is distributed) • New unforeseen

collaborations (each team added a new team member from data challenge)

• Reduced redundancy • Create a lasting community

(less effort in campaigning)

10 DESIGN CHALLENGES, 5 YEARS. EACH TACKLING A DIFFERENT DEVELOPMENT CHALLENGE.

Problem: Traditional applications for development favour understood problems & existing ideas.

Amplify approach: Enable collaboration across traditional silos Open to anyone Involves end-user community Creates dialogue Encourages iteration Provides support for final ideas

DFID

1.More effective research!2.Quality of ideas improved!3.Improved selection of ideas

enabling better choices!4.Increased Impact

Amplify Learnings

Funded Ideas

A “business-in-a-box” that helps women in Kenya launch their own in-home childcare business – providing a safe space for children in the community and steady employment for young mothers.

Safe space & biz in a box starter!

A peer-to-peer education campaign to encourage men and boys in Kenya about preventing gender-based violence. The curriculum will be delivered through soccer clubs and other existing community initiatives.

Educating boys through football!

Creating a safe space in Mumbai’s red-light district – one of the city’s most marginalized communities – where girls learn life skills and become agents of social change.

Pop-up Learning!

Working together with an organization in Nepal, this project seeks to identify and train female leaders, who in turn provide information and guidance to other women in their community.

Community Concierge!

A series of structured life-skills camps held during school holiday breaks in Uganda that help girls avoid exploitation, build self-confidence, and explore their dreams for the future.

Life Skills Camp!

How might we help caregivers give their kids the best start in life?!

Next Challenge

What could an open, collaborative platform like OI Engine do to help make policy making more participative?!

Questions for you

nathan@ideo.com karolinek@ideo.com

merici@ideo.com

Thanks !