national apartment association 2011

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It’s All About the Connections!

Making the Connections through Marketing and Speaking the Language

of Today’s Student!

Presented by:Kim Cory and Dan Oltersdorf

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For Building a “REAL” Community

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For Building a “REAL” Community

The Rules:

1.Building relationships and community2.Enhancing online marketing3.5 Tips for attracting students with social media4.Catering to mom and dad5.Making the University your partner

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It Starts With…Building Lasting Relationships

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Community. Connection.

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So you want students and their friends to like you?

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“Fore”

Time To Get Ahead

Of The Game!

Stand Out From The Crowd

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What Makes YOUR Brand Different?

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Do you have an App… for that?

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Mascots

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Mascot Facebook Page

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Five Tips for Attracting College Students Through Social Media

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1. Make It Personal

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How Involved Are You?

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Tweets from Dan @CAonDuty

We don’t want to

talk to a Logo!

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Who Is On Your Team?

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2. Keep It Real

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Most Searched: Google #1YouTube #2

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It’s Closer Than You Think

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Scrapbooking Photos Through Video

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3. Deliver Exclusivity

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Want to be a keystone?

Just submit a

3-5 minute video on why

you think you'd be great for the

position!

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Everyone Wants to feel Important….It’s All About ME!

#educonf11H1 uvbeat.com

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http://www.liveskybox.com

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Cable is out…Netflix Streaming

and HULU are IN!!

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4. Showcase Experience

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It’s the

Experience that creates

BUZZ!

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5. Stay Ahead of the Curve

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QR Codes:

ContestsLink to mobile websitesTextSignageBusiness Cards

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‘Millennials’ An Always On,Texting Generation

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Don’t Call Me, I Won’t Call

You!

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Text A Resident

• Resident Events• Emergencies or Alerts• Campus Deals• Renewal Promos• Facebook Contest

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Who Wants to Win an Ipod Nano?

Text: HouseRules To: 47368

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Cater to Mom and Dad

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Academic superiority for

your child if they live at

Dover Hills…smart

marketing!

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This is the parents’ experience too!(embrace it)!

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The University….Your Partner

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What Should The University Know About You?

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• Understand the University culture• Become an advocate of Student Life and

other Services• Invite to Clubhouse or Models• Talk about your policies & Lease

Agreement• Find a Liaison for the students as a “go

to” person on campus

Share in each others experiences

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Choose the right teamPassion is a MUST…

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Remember!Marketing to students is about being a Leader not a Follower.

Don’t lose focus on “Smart Marketing” adapting to the expectation.

Partnerships with Parents and theUniversity will be your strongestWord of Mouth marketing.

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House Rules On Facebook: facebook.com/houserules2010

Twitter: @kimcoryfitness & @danoltersdorf