ncaphna keynote address: social media and the iphone generation

“THE iPHONE GENERATION” Mitch Miles – The 26.2 Group

I hope you are …

and not in …

Maybe after our time together this morning

we can become …

The previous acronyms Were a few of The Words

added to the2011 Oxford

English Dictionary

I know …

Question

too much information?

2011 Oxford English

Dictionary

Do you have a landline home phone?

Do you only own mobile phones?

168 million emails are sent

13,000+ iPhone apps are downloaded

98,000+ tweets

320+ new usersregister on twitter

510,040 comments 695,000 status updatesare published on Facebook

6,600 images are published on Flickr

694,445 search querieson Google

600 videos (25 hrs) are uploaded to YouTube

370K+ minutes of calls

done by Skype users

20,000 new posts are published on Tumblr

13K+ hrs of music streaming

flows from Pandora

From Brian Solis

KEEP IN MINDTake Social Media 1 Mile at a Time

http://www.slideshare.net/gothe262

Our Roadmap Mile #1 – “Smartphone's and Healthcare” Mile #2 - “ABC’s & 123’s of Social Media” Mile #3 – Getting to know Google Mile #4 – Online = First Impression Mile #5 - Overview of Social Media Channels

Mile #1 – “Smartphone’s and Healthcare”

8 out of 10 adults search for healthcare Issues

online

66% Research Medical Issues

56% Research Medical Treatments

Mile #2 - “ABC’s & 123’s of Social Media”

LinkedIn (2003) – 9 Yrs OldFacebook (2004) - 8 Yrs OldYouTube (2005) – 7 Yrs Old TwitterTwitter (2006) (2006) – – 6 Yrs Old6 Yrs OldSlideShareSlideShare (2006) (2006) – – 6 Yrs Old6 Yrs OldPinterestPinterest (2010) (2010) – – 2.5 Yrs Old 2.5 Yrs Old

They're just kids …

"ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum.

• Share everything.• Play fair• Don't hit people• Say you're sorry when you hurt somebody.• Wash your hands before you eat.• Flush. Take a nap every afternoon.• When you go out in the world, watch out for traffic,

hold hands and stick together.• Clean up your own mess.

• Always Smile• Ask Questions• Apologize Quickly

• Be Real• Bully-Free Zone • Be a Friend • Be Respectful

• Consider Others• Clean Up Your Own Mess• Count Your Blessings

Mile #3 – “Getting to know Google”

NOTYour organization/agency

is what You say… It is what

SAY!

Over 700 million people use Google every day?

8 Billion Page Views Per Day

300 Million Searches Per Hour

You Need A Google Account

www.google.com

Google Alerts Search Engine

Example: Google Alert

Mile #4 – “Online = First Impression”

“You don’t get a 2nd chance to make a 1st impression“

Past = 1st Impression

Today = 1st Impression

Do you know what appears when others Google your name?

Networking Exercise

Mile #5 – “Overview of Social Media Channels”

Visual (65%)• Pictures• Graphs, Charts• Diagrams

Kinesthetic (5%)

• Doing • Touching • Direct

Involvement

Auditory (35%)

• Sound• Verbalization• Talking out loud

by the #’s

15.8 minutes

12.1 minutes

Over 1 billion facebook posts everyday. Over 80% check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%

JUMP IN

JUMP IN

Google+ = Google Social Tools

• Circles• Sparks• Hangouts• Mobile • Streams

JUMP IN

An information network – used to share and discover new information

www.twitter.com/mitchmiles

200+ Million Registered Users Over 100mn tweets are written every day 75% of traffic comes from outside of Twitter

Apps, Links, Mentions, Facebook, etc. 75% of Twitter usage is via mobile phone

Conner RileyStory of

Cisco Fatty

JUMP IN

AND

JUMP INSlideShare is the World’s Largest Community

for Sharing Slideshow Presentations AND

Videos

PDFs

Documents

Webinars

Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF

presentations 70% of Users Have a College Degree

3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US

Median age of LinkedIn is 44 Business, Professional & Career Focused Over 185 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated

WHY

IS

LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly.

Provides Connections = Re-connectPowers Your Career = Re-position Produces Answers = Re-search

Social Networking Site for Business

Professionals.#1

WHY?

CURRENTLY AVAILABLE IN 18 LANGUAGES

2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.

LINKEDIN IS THE 26TH MOST VISITED WEBSITE IN THE WORLD.

Over 2 MILLION COMPANY PROFILES ON LINKEDIN.

DOES

WORK

– 1st Degree – personal, immediate network.

– 2nd Degree – connected to at least one member of your 1st degree to introduce you.

– 3rd Degree – connected to at least one member of your 2nd degree connection.

“Helpful Headshot Hints”

No full body shots

Show your entire face

Keep your sleeves on

No Avatars

No Sunglasses

Always Smile!

Please NO

Questions

JUST JUMP IN

http://www.slideshare.net/gothe262

For Additional Social Media Coaching, please visit Mitch Miles and the

26.2 Group at the following

@mitchmiles - Twitterwww.mitchmiles262.com - Web

LinkedIn.com/in/mitchmiles – LinkedIngothe262@gmail.com - mail