ncet tech bite | brett simmons, social media lessons | sept 2016

Bret L. Simmons, Ph.D.NCET, September 28, 2016

What have we learned about

social media?

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

Let’s talk

• Are you active on SM? Why or why not?• What have you learned?• Any predictions for the next 5 years of SM?• What I’ve learned• Key performance technology

2007200820092010

How do you spend most of your time?

• Talk• Text• E-mail• Social Media• Other

• Never started?• Quit?• Currently active?• What have you

learned?• Predictions?

What I’ve learned in 8 years

• Privacy• Authenticity• Professional discretion

Never trust any site to protect your privacy

• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

Operational Privacy • The sooner you behave as if

you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

We don’t need Facebook or Twitter

to authenticate our lives

Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

Professionally PersonalEverything you do reflects on your business

Why risk offending anyone?

Be a signal in an ocean of noise

Core Performance Technology:The ability to outlearn your competitors

Yesterday’s home runs don’t win today’s games

Babe Ruth

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576