needs ascertainment findings primarily a reactive system built on a rescue model lots of parenting...

Needs Ascertainment Findings

Primarily a reactive system built on a rescue model

Lots of parenting education / little community organizing

Lots of family supports / little tackling of oppty structures

Lots of targeted services / little targeting of structural racism, economic & power arrangementsMany programs are silo-ed, underfunded and

overwhelmedLack a high - visibility conceptual

framework

A Documentary Series and Public

Engagement Campaign

Linking Early Child Health and Development

to a Healthier, More Prosperous and More

Equitable America

Major FundingW.K. Kellogg Foundation

The California EndowmentU.S. Centers for Disease Control

Additional FundingBlue Cross Blue Shield of MN

Foundation

Strong Children

Strong Communities

Change the Conversation A tool toward making a nurturing child ecology the birthright of every infant in the United States

• Widen the locus of public debate

• Make differential opportunity structures visible

• About ‘us’ not ‘them’

• Incite passion and impel urgency• Communicate possibility; envision a truly child and

family friendly nation

The Raising of AmericaFor National PBS Broadcast and Video Release | 2014

A 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, safer, more prosperous and equitable nation.

A Companion WebsiteWith interactives, discussion guides, action toolkits, video clips and other resources

A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start.

THE DOCUMENTARY SERIES

Opening 60 min. episode:THE RAISING OF AMERICA

Plus five 30 min. companion episodes: DNA IS NOT DESTINY: How the Outside Gets Under the Skin

OUR WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation

WOUNDED PLACES: Confronting Childhood PTSD in America’s Shell-shocked Cities

ONCE UPON A TIME: When Childcare for All Wasn’t Just a

Fairytale

STRESSING OUT THE POOR? Building Community Resilience

Babies don’t ‘remember’Genes are usPre-natal careParents make ‘right’ or

‘wrong’ choices Impairment (‘bad’ kids)Poverty reflects a

population deficit or ‘lack’

RaceNothing we can do

The outside gets under the skin

What surrounds us shapes us

Life-course approachAdversity and the squeeze

on parents(Mal)adaptation (Injured

kids)Poverty and inequality

reflect exploitationRacism / racializationShared fates; smart

investments bring individual and societal benefits

Widening the Lens Old Model The Emerging Story

Widening the Lens

The larger social ecology of human development

If early experiences and environments literally shape the architecture of the developing brain, then…

What shapes those environments?

And why are they so patterned by class and race?

THE RAISING OF AMERICA

What is a ‘Rough Cut? Some scenes still to be filmedWriting and editing still awkwardPacing – too fast or slowNarrator is temporaryMusic is temporary No sound mixGraphics / animation placeholdersMissing scenes!

The Campaign will help educators, providers, advocates, organizers, public

off icials and community members use the documentary series and online tools to

build the groundwork for bold and transformative childhood policy and

systems changes needed to provide all our infants a strong start.

The Public Engagement Campaign

Using vs. Watching

Advance dialogue within child health and development circles

Spotlight promising practices, innovative projects and progressive initiatives

Build cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.)

Engage elected officials and the policy community.

200+ Campaign Partners

Association of Maternal and Child Health Programs

California State Libraries

Center for the Study of Social Policy

Children’s Hospital Associations

National Association of CCHealth Officials

National Healthy Start Association

Campaign Timeline

Work-in-progress screenings (March – Aug)

Sneak Preview Launch Events (Sept – Nov)

PBS Broadcast & Twitter Launch Party (Oct/Nov)

Screening events (November onward) Internally; Workshops; Conferences Dialogue and mobilize partners and allies Build new alliances Town hall meetings & Public events Media engagement

Official Companion Website

Video clips Discover

What do babies remember? The squeeze on parents and caregivers Why, when we know so much, do we do so little?

Discussion GuidesInteractivesAction ToolkitConnect Up! databaseDownloadable resources

The success of The Raising of America will ultimately be measured by how effectively it can be used to intervene in public debate

and advance the efforts of organizations that have long worked to tackle inequities and

benefit all children in the U.S.

How can your foundation use the series?

Larry AdelmanProject Director & Executive Producer

LA@newsreel.org

Rachel Poulain, MPHDirector of Public Engagement &

Associate ProducerRP@newsreel.org

Produced by: California Newsreel with Vital PicturesVideo Release and PBS Broadcast: 2014

www.RaisingofAmerica.orgwww.facebook.com/raisingofamerica

EXTRA SLIDES FROM BRAINTRUST PRESENTATION

THE OPENING HOUR-LONG SHOW: Widening the Lens

The outside gets under the skinWhat surrounds us shapes usLife-course approachAdversity and the squeeze on ParentsAdaptation narrativePoverty and inequality reflects exploitationShared fates; smart investments bring

individual and societal benefits

GETTING STARTEDwww.raisingofamerica.org

The Raising of America

“Evidence is rarely if ever sufficient by itself to catalyze political action.

“In political terms, what might be at least as

crucial as the evidence itself is the ‘story’ in which it is embedded.”

- World Health Organization’s (WHO) Commission on the Social Determinants of

Health