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1

Net zero housing transformation in the Netherlands

Prof. Anke van Hal PhD MSc

CaGBC-conference

Building Lasting Change

Stream1, session 4

June, 4th, 2014

Toronto

before

after (energy

neutra l in 10 days)

2

Delft University of Technology

Faculty of Architecture

3

Nyenrode Business Universiteit

Leadership, entrepreneurship, stewardship

4

Parallel52

www.parallel52.org Holland Booth #1621

5

Central question

How to create a demand for sustainable housing (transformation)?

6

Central question

How to create a demand for sustainable housing (transformation)?

7

Central question

How to create a demand for sustainable housing (transformation)?

2000 2009/2014

8

Central question

How to create a demand for sustainable housing (transformation)?

2000 2009/2014

Integrated quality collaboration

trust a target group approach

9

Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen.

and search for their personal needs.

2009/2014

10

Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of

human sciences.

2009/2014

11

Example: pay back time

X = Y + Y+ Y + Y + Y

12

Example: pay back time

X = Y + Y+ Y + Y + Y

Loss aversion

13

Example: pay back time

X = Y + Y+ Y + Y + Y

Reduced value because of deffered

benefit

14

Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of human sciences. Broaden the

scope.

2009/2014

2009/2014

15

Central question

How to create a demand for sustainable housing (transformation)?

2000

Integrated quality collaboration

trust a target group approach

Don’t try to convince people but listen. and

search for their personal needs.

Use the knowledge of human sciences.

Broaden the scope. The merger of interests

perspective

16

The Merger of Interests perspective

step 1.

Analysing the needs of the people here & now

step 2. Meeting those needs in a way that also respects the needs of the

people there & later.

step 3. Creating ways to get it financed

17

The Merger of Interests perspective

18

The Smart & Speedy program (2009-2013)

Focus on the standardized developed dwellings from the 60’s and 70’s Bron: Overvecht.nu

19

Nyenrode Network Smart & Speedy (Slim & Snel),

exchange of knowledge and experiences

The Smart & Speedy program (2009-2013)

20

Energy Jump Practice program Smart &

Speedy 6 housing associations,

200 dwellings, new ways of procurement

The Smart & Speedy program (2009-2013)

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The Smart & Speedy program (2009-2013)

Research by Nyenrode University regarding existing

knowledge

Bron: Overvecht.nu

22

Bus stop

Some findings

23

Shoe storage

Some findings

24

Wide window sill

Some findings

25

Integrating the findings in daily practice

http://whowasaristotle.com

26

‘brede vensterbank’

Reality game

27

The Gaining Momentum Project (2013-2020)

3 housing associations,

5 building developers,

111.000 dwellings, new technologies

and new processes

28

Action (PhD) research

prototypes

The Gaining Momentum Project (2013-2020)

29

Someone lives here!

Source: Joost Brouwers

30

Broadening the scope & collaboration

www.parallel52.org Holland Booth #1621

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