networks and personal branding

NETWORKS and

Personal Branding

Actions should align with Intention

What is branding?

Stamp of who you are professionally

Privacy and the Internet

TIPS• Use Privacy settings but most people can find anything you

have online• Know who can see your profiles• Delete profiles from sites you have stopped visiting

• Google yourself to see what others see• Purchase your name and create a professional website

• Use LinkedIn for Professional Connections

• Delete resumes from online job boards you no longer use

MySpaceFor example, Marriott spoke to Fearn-Banks’ class about the risk of online postings that could be misconstrued. In Amanda Knox’s case, media people culled photos and writings from her MySpace account, including the “Foxy Knoxy” nickname.

Twitter

fell asleep at my

internship two days in a

row now..

Email

Why does this matter?

Showcase Your Brand

• Express genuine interest in the profession or industry• Show and tell your body of work – position yourself as an

expert (plans, writings, networking)• Be clear and consistent• Associate with those in the industry• Elevator speech• Closure• Keep your online presence up to date

Good examples…

We judge others by their actions, and we judge ourselves by our intentions.

Actions need to align with intentions.