neuromarketing webinar - terza puntata - neuroset labs
Post on 10-Jul-2015
114 Views
Preview:
DESCRIPTION
TRANSCRIPT
NEUROMARKETING - Piacere/rimorso dell’acquisto & Storytelling -
Webinar 3
Copyright 2014 Neuroset ltd – All rights reserved
PIACERE E RIMORSO
Le aree del cervello che motivano all’acquisto
Copyright 2014 Neuroset ltd – All rights reserved
PIACERE & RIMORSO
PIACERE & RIMORSO
Adattato da Knutson et al, Neuron 53: 147–156 (2007)
PIACERE & RIMORSO
IL PREZZO MODIFICA LE PERCEZIONI SENSORIALI
IL PREZZO MODIFICA LE PERCEZIONI SENSORIALI
Adattato da Plassmann et al (2008)
IL PREZZO MODIFICA LE PERCEZIONI SENSORIALI
Adattato da Plassmann et al (2008)
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & CERVELLO
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & AREE DEL CERVELLO
Adattato da AbdulSabur et al, Cortex 57 : 107-127 (2014)
STORYTELLING & AREE DEL CERVELLO
Adattato da AbdulSabur et al, Cortex 57 : 107-127 (2014)
STORYTELLING & AREE DEL CERVELLO
Adattato da AbdulSabur et al, Cortex 57 : 107-127 (2014)
ASCOLTARE STORIE ATTIVA L’AMIGDALA
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
COMUNICAZIONE DIGITALE APPLICATA AL NEUROMARKETING
STORYTELLING & BRANDING
Dal film BIG FISH – storie di una vita incredibile
STORYTELLING & BRANDING
Dal film BIG FISH – storie di una vita incredibile
STORYTELLING & BRANDING
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING AZIENDALE
STORYTELLING AZIENDALE
http://nset.co/web34
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING AZIENDALE
http://nset.co/web35
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & BRANDING
http://nset.co/web36
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & OSSITOCINA
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & OSSITOCINA
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & OSSITOCINA
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & WEBSITES
-Contenuti -Visual experience - User experience
Copyright 2014 Neuroset ltd – All rights reserved
STORYTELLING & WEBSITES
Copyright 2014 Neuroset ltd – All rights reserved
http://www.zensorium.com/tinke/
STORYTELLING & WEBSITES
Copyright 2014 Neuroset ltd – All rights reserved
http://www.axure.com
STORYTELLING & WEBSITES
Copyright 2014 Neuroset ltd – All rights reserved
http://www.singlecard.co.uk
http://nset.co/web31
STORYTELLING & WEBSITES
Copyright 2014 Neuroset ltd – All rights reserved
Copyright 2014 Neuroset ltd – All rights reserved
PUBBLICITÀ E DESIDERI - Come fa il nostro cervello ad associare un brand ad un’emozione? Analisi dei casi McDonald, Ikea e Coca Cola. Quali meccanismi inconsci ci legano a un marchio? Come funzionano le tecniche di guerrilla marketing?
NEL PROSSIMO WEBINAR
NEUROsolutions for your business
top related