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Global leader in games & esports intelligence
www.newzoo.comThe world’s premiere choice
connecting influencers and brands.
www.nevaly.com
Scope and definitions: “Online video” includes data from the following channels: YouTube, Twitch, Facebook, Douya and Zhangi, except stated otherwise. Global data includes North America, Latin America,
Europe and Asia Pacific. Latin America is based on the two largest markets of the region, Brazil and Mexico.Sources:
Newzoo, 2016 / nevaly, 2016Additional Sources:
YouTube: Statistics, 2016 / Think With Google: How Mobile Video Can Drive the Future of Brand Marketing, 2014 / Think With Google: Gamers on YouTube: Evolving Video Consumption, 2013 The Guardian: 16 Trends That Will Define the Future of Video Games, 2016 / Aol Platforms: Myth Busting Social Media-Advertising, 2014
Tubular: Who uploaded the Top 100 videos on each platform in last 30 days?, 2015
GAME ON!
New competitors keep entering the field of online video streaming, with platforms like Hitbox, Vessel and Periscope bringing further diversification.
Upcoming Video Platforms
As early access continues to gain popularity, expect publishers to work more closely with influencers before the game launch.
Transparent Game Design
The number of hours people watch videos on mobile doubled from 2014 to 2015, with millennials leading the mobile way.
Mobile Video Consumption
WHAT’S NEXT? TRENDS SHAPING THE FUTURE
Community created content.
Media and brand created content.
53%47%
Influencer created content is more authentic and convincing than classic advertising. Already now more than half of the videos on YouTube come from influencers and fans.
Who is Creating the Content on YouTube?
GAME LAUNCH8 August 2013
STEAM GREENLIGHT APPROVAL1 May 2013
STEAM GREENLIGHT START11 April 2013
Yogscast1.900.000
Nerd³1.200.000
TotalBiscuit560.000
MetalCanyon+ The Masked Baron
830.000
Google search popularity
Views on YouTube gaming channels
Correlation between Google search popularity and YouTuber coverage for the video game “Papers, Please”
Successful YouTube campaigns significantly increase brand awareness.
The Branding Effect
Social media platforms are compared in the funnel positions towards conversion. Data is based on clicks, conversions and impressions.
Conversion
Discovery8%
6%4%
2%
10%11%
14%
18%
Influencer video works! YouTube is the strongest social network for discovering new products (18%) and driving conversions (14%).
WHAT’S THE BUZZ? HOW INFLUENCERS ON YOUTUBE ARE BOOSTING GAME REVENUES
All data is globally for YouTube viewers. Income: Household's combined yearly income. “Low” is below the average income and “high” is above the average income in a country. The remaining 8% are not stated.
HighMiddleLow
35%29%28%
Income
6%51-65
23%36-50
43%21-35
29%10-20
Age
40%
60%
Gender
40%
60%
Gender
The average viewer of gaming content on YouTube is male, 28 years old and has a high income.
The Viewers on YouTube
14%TV Commercials
13%Magazines
24%Friends/Family
41%Game Websites
...to discover new games. Big spenders: gamers that fall in the highest 20% of all spenders
other sourcesonline video platforms
The global share of big spending gamers that use...
35%
Online video is more than twice as effective to reach big spenders as TV.
WHO’S WATCHING? A CLOSER LOOK AT THE GAMING AUDIENCE ON YOUTUBE
Twitch (Live)
YouTube(VOD)
Share of gamers that watch gaming related videos more than once a month on:
#1 Market in Latin America
Brazil
24%57%
#1 Market in North America
USA
21%50%
Top 3 Markets in Europe
Germany
12%41%
France
9%43%
UK
18%46%
YouTube still dominates around the globe. Twitch is strongest in Brazil and English speaking countries.
The Big Two: YouTube vs. Twitch
Share and total quantity of gamers that watch gaming related online videos more than once a month.
Asia Pacific
199.1 m53%
Latin America
58.5 m66%
Europe
116.0 m50%
North America
97.4 m55%
Over 470 million gamers watch online gaming content on a regular basis. That’s 56% of all gamers!The audience is expected to surpass 500 million viewers within 2016.
WORLDMAPTHE SCOPE OF THE GLOBAL VIEWERSHIP
How Video Influencers are Revolutionizing the Gaming Industry2016GLOBAL
LET S PLAY
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