new leadership paradigm - creative leadership

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03.05.2023

NEW LEADERSHIP PARADIGM: Leading young creative people18.3.2016Tuomas Auvinen, Ph.D., EMBA

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 2

• Leadership responsibility

• BAD LEADERSHIP KILLSCREATIVITY

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 3

• My background• MA in Musicology, Helsinki 1995• MA in Arts Management, London 1996• Ph.D. in Arts Management, London 2000• Executive MBA, Helsinki 2007• Head of Arts Management Programme, Sibelius Academy 1999 – 2002• Managing Director, Association of Finnish Theatres 2002 – 2006• Executive Director, Finnish National Theatre 2006 – 2009• Managing Director, Consultant, Creader Ltd 2009 – 2012• Visiting Professor in Cultural Management, Estonian Academy of Music

and Theatre 2002 – 2004, 2011 – 2012• Rector, the Sibelius Academy 2012• Dean, the Sibelius Academy, the University of the Arts 2013 -

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 4

• Florida & Goodnight

”The creative class - professionals whose primary responsibilities include innovating, designing, and problem solving. – If you want your company to succeed, these are the people you entrust it to.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 5

• Florida & Goodnight

”SAS recognizes that 95 % of its assets drive out of the front gate every evening. Leaders consider it their job to bring them back the next morning.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 6

• Goffe & Jones:

”How do you manage people who don’t want to be led and may be smarter than you?”

”This clearly creates a problem for you as a leader.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 7

• Florida & Goodnight

”Hire hard, manage

soft,

fire hard.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 8

• Linda A. Hill et al.

“The question is not ‘How do I make innovation happen?’ but, rather, ‘How do I set the stage for it to happen?’ “

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 9

Antoine de Saint-Exupery

“The way to get people to build a ship is not to teach them carpentry, assign them tasks, and give them schedules to meet: but to inspire them to long for the infinite immensity of the sea.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 10

• ”Industrialisation hangover”

• New leadership paradigm needed• Leading artists • Leading the creative class • Leading the young generations

• Term: Ken Robinson

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 11

• Young ’consumer citizens’

• New ethos: Employers are no longer loyal producers but picky consumers – also at work!

• Good, open and honest human interaction is a basis for great performance

• No correlation between used time and results• People should be treated as people – also at

work! • Halava & Pantzar

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 12

• Young ’consumer citizens’• Avoid: Dull, Dirty, Dangerous jobs – 3D• Leadership is given based on natural authority –

not positional power• Expect to be led as individuals• Expect to have a clear goal towards which to aim• Motivation and commitment on a voluntary basis• Require openness and transparency• Do not respect hierarchies

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 1303.05.2023

Skill / will matrix (Max Landsberg)

SK

ILL

WILL

EXCITE

DIRECT

DELEGATE

GUIDE

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 14

Greg McKeown:

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 1503.05.2023

• Leading creativity

”You cannot manage creativity but you CAN manage FOR creativity.”- Teresa Amabile

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 1603.05.2023

• Leadership for creativity• Minimise bureaucracy• Maintain innovative atmosphere – nor just one

source of ideas• Make failure acceptable and even valued• Let creative people follow also their own ideas• Tap into all ideas – not only from the top of the

organisation• Encourage diversity in personnel, backgrounds

and skills• Know when to give freedom and when to control• (Goffe & Jones 2007, Amabile & Khaire 2008)

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 17

• Importance of failing

”Thank God for screw-ups. If life adhered to Six Sigma rules, we’d still be slime.” - Gary Hamel

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 18

• Three-part solution

How to combine creative freedom and organisational expectations: 1. Enable common vision2. Creative sandbox defines the limits3. ’Lead without leading’ new style of

leadership through people!

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 19

• 1) Enable common vision

• Vision not created by the leader alone• Creativity and creative experts help the

vision to emerge• Leader enables and supports the process• ”Creativity takes leadership”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 20

• Linda A. Hill“Direction-setting leadership can work well when the solution to a problem is known and straightforward. But if the problem calls for a truly original response, no one can decide in advance what that response should be. By definition, then, leading innovation cannot be about creating and selling a vision to people and then somehow inspiring them to execute it.”

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 2103.05.2023

• 2) Creative sandbox• Creative process needs freedom• Limits of the freedom need to be

defined• ”You can play freely in the sandbox,

but you cannot throw sand out.”

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 22

• 3) Creative leadership

• Freedom within the sandbox • Creativity cannot be commanded! • How to lead then?• New style of leadership through people• ’Lead without leading’

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 2303.05.2023

Power in leadership

• Positional powervs

• Personal power

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 2403.05.2023

• Leadership – demands for self

Classic virtues (Timo Airaksinen)• Courage• Wisdom• Righteousness• Moderation• Benevolence• Truthfulness (TA addition)

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 25

• How NOT to lead creativity

• Micromanage• Emphasise bureaucracy and reporting• Measure presence, not results• Use positional power and command• Punish for mistakes• Lead with fear

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 26

• New leadership paradigm • Enable common vision and the creative

sandbox• Lead in a new way:

• Trust• Delegate authority• Lead by influencing (personal power)

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 2703.05.2023

• Innovation stems from

• CULTURE <– this we can influence!

• CREATIVITY

• INNOVATIONS

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 28

• Need for a new leadership paradigm• Work is changing – creativity and

innovation core skills• Passion and engagement influence

productivity• The young generations expect good and

transparent leadership – or will not commit• Top leadership creates the culture –

selection crucial!

03.05.2023 Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 29

Tuomas Auvinen, tuomas@creader.fi, +358 40 501 2300 3003.05.2023

• Questions or comments?

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