new-school social media meets old-school business goals
Post on 09-May-2015
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DESCRIPTION
Tim Walker's presentation at the Inbound Marketing Summit in Boston on 8 October 2009 explained how social media tools are sending companies back to the fundamentals of business: creating customers by delivering value on the customers' terms.
TRANSCRIPT
Old-SchoolMeets
New-School
Tim Walker@Hoovers@Twalk
Surface = different
Core = same
1. Create a customer.
2. Build enterprise value.
3. Short term / long term.
Core questions
Social
“How can I be of use?”
I’d love to hear from you.
twalker@hoovers.com
@Hoovers
@Twalk
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