new tlds - challenges and opportunities in europe

with Michele Neylon

New TLDsChallenges and Opportunities

In Europe

Michele Neylon

Who am I?

Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- Chair RrSG- Winner IIA Net Visionary 2013- @mneylon on most other social

networks ..

Topics- Current landscape- New TLDs- Opportunities- Challenges

European ccTLDs

• 65.5 million domains across all extensions• 15.6 million .de• 10.6 million *.uk- 5.4 million .nl- 3.7 million .eu- 2.7 million .fr (all numbers from CENTR report)- 1.2 million .se (https://www.iis.se/english/domains/ )

ccTLD vs gTLD

• National identity?– Yourshop.se – local?– Co.uk trusted AND used by UK business– Yourbusiness.com – global?

• gTLD -> global business?cheaper? (depends .. )Easier to register?Is it trusted?

Things are going to go CRAZY!(that’s just 136 extensions)

It looks more like

NOOO! What are we going to do?

Customer wants a domain

They hit your site

Limited space

500+ item dropdown?

What results do you show?

Maybe Geo IP is a solution?

Relative to the customer (an opportunity!)

.se.stockholm

.helsinki…

.bayern.cologne

.hamburg…

ccTLD vs gTLD vs New TLD?

• Average business / user won’t want 20 domains

• Will they switch to a new TLD?• Is the ccTLD “easy” to register?• Is there a gTLD that’s more “appropriate”?

.com is still king…

Which extension?

.camera.photo.photos

.photography.pics

.pictures.studio

What we don’t want do

Confuse the customer & our staff / partners /

channel

Things we can do

TLDRecommendation

Engine

Context relative extensions

Other challenges…

EU Law vs US contract

• EU data privacy law • ICANN’s contracts• Whois policy– .cat + .tel got it changedRegisrars vs ICANN re: data retention waiver

Questions?

Want to find me?

Michele Neylon- Founder / CEO Blacknight.com- http://mneylon.tel- @mneylon- http://michele.me/blog- http://www.internetnews.me- @mneylon On most other social

networks ..