new waste watch on pei · 2016. 5. 11. · waste watch on pei progressive public education &...
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WASTE WATCH on PEIProgressive Public Education &
Compliance Techniques
8th CanadianWaste Resource Symposium
Halifax, NS
Presented By:Gerry Moore, Chief Executive OfficerIsland Waste Management Corporation
www.iwmc.pe.ca • gmoore@iwmc.pe.ca
(902) 894-0330
Island Waste ManagementCorporation
• Provincial Crown Corporation
• Organized under a Board of Directors / managed by CEO
• Encompasses residential& commercial sectors
• Source separation isMANDATORY
• User-pay system(designed to break even)
Residential Commercial• 64,000 homes &
8,400 cottages• $205 annually – Property Tax
bill• Carts owned by IWMC• Curbside collection by private
contractors* Bi-weekly compost & waste* Monthly recyclables* Spring & Fall Cleanup* Christmas trees
• 10,000 customers• Self haul OR contract
privately• Fees based on weight
Current disposal rateper metric tonne:
Final disposalfacilities
WWDCs
$100
$115
PEI’s Disposal Facilities
40-50,000tonnes/year
Fully-linedfacility
Leachatetreated onsite
30,000tonnes/year
Owned byIWMC/privatelyoperated
East Prince Waste Management Facility
Central Compost Facility
30,000 tonnes/year
Privately owned& operated
Heat/cooling for80 customers(QEH, UPEI, etc)
PEI Energy Systems
14,000 tonnes /year
Privately owned& operated
Recycler alsoresidentialcollector
GreenIsle Recycling Facility
Waste Watch Drop-Off Centers• No charge for residents to disposal of special
waste materials that cannot be collectedcurbside, such as:v electronicsv hazardous materials
• Disposal fee based on weight for variousmaterial types
• No charge for materials under stewardshipprograms
• Free Saturday blue bag drop-off(residential only)
v white goodsv tires, etc.
Stewardship / Special Disposal• Sharps
• Batteries
• Lightbulbs
• Used Oil/Glycol/Oil Filters
• Medication
• Used Tires
• Electronics
• Paints
• Silage & Boat Shrink Wrap
through pharmacies
at major grocery stores
WWDCs
WWDCs & registered collectors
through pharmacies
WWDCs (pick up at tire dealers)
WWDCs (pick up at tire dealers)
WWDCs
WWDCs
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………..DISPOSAL FORSTEWARDSHIP PROGRAMSFREE!!DISPOSAL FORSTEWARDSHIP PROGRAMSFREE!!
Waste Watch Education• Customer Service Center
• New participants
• Updates, reminders & newprograms
• Multi-unit dwellings
• Schools & institutions
• Businesses
• Driver education
• IWMC call center manned by 5representatives
• Handles 50,000 calls per year
• Field support by Operating Technicians
• Website
Customer Service
www.iwmc.pe.ca• Information &
guidelines• Interactive sorting
guide• Alerts & bulletins• Self-serve features
New Participants• Participant Guide for Homeowners
(delivered with carts)
• Website/E-mail/Facebook
• Information at IWMC facilities,Access PEI Sites & town/city halls
• Work with Welcome Wagon fornewcomers to PEI
• Service available in English &French
Updates, Reminders &New Programs
• Bi-weekly columns in Island newspapers• Advertising campaigns when required
(newspaper/radio)• Bi-annual newsletter
v 6-month calendarv sorting guidev new items highlighted
• Posters / handbills• Presentations to community groups• Website/E-news/Facebook
Multi-Unit Dwellings• Landlord engagement & commitment
to Waste Watch• Consultation with owners/municipal
planning department prior to construction• Tenant Participation Guide• Custom Posters / Stickers• Presentations• Sample bags / sorting
packages• Joint problem resolution
Schools & Institutions• Waste audits• Custom sorting posters for
cafeterias & classrooms• Interactive Sorting Game• Close relationship with
Environmental Teams• Presentations / facility tours• Colouring pages, songs &
educational support on website• Support English Second
Language Programs
Business Education• Business Participant Guide• Custom Posters• Advertising campaigns for new
programs• Business audits• Presentations• Tours• Shared responsibility with
contracted haulers• IWMC website/facebook
Driver Education• Shared responsibility with
contractor
• Driver education cards
• One-on-one education withfacility inspector
• Driver meetings
• Good working relationshipwith Customer Service &Compliance Officer
Driver Education Card & review by Inspector
Enforcement• Load inspection at ALL
disposal facilities
• Surcharges to customers &contractors for unacceptableloads
• Stickers / tags used bydrivers at curbside
• Daily Driver Logs faxed toCustomer Service
Compliance *NEW• Compliance Officer started on September 15, 2015
• 1-Year pilot - Curbside Monitoring Project
• Work closely withcollection drivers to identifyproblem areas
• Wrapped van(the ‘WASTE WATCHER”)visible presence incommunity
Monitoring Program• 1st visit : Blue bag count
• 2nd visit: Waste cartassessment
• 3rd visit: Warning tag
• 4th visit: Rejection
• 5th visit: Blue bag count
Monitoring ProgramSuccess to Date
• 14 targeted routes completed• 50% increase in blue bags• 75% improvement in sorting• 13% of targeted customers rejected
on 3rd inspection• Considerable media attention• Positive feedback from participating public• Drivers appreciate support
Ongoing Challenges inEducation
•$100,000 education/PR budget (excluding salaries)
•Traditional advertising not as effective(newspaper/television)
•Today’s society - instant information NOW!
•Rapid technological changes (website,mobile devices, etc.)
•Pros & cons of social media
•Text heavy material – Rules, Sorting Guidelines, Details…
•Language barriers
Thank You!www.iwmc.pe.ca
1-888-280-8111
info@iwmc.pe.ca
“Working together today to protect tomorrow!”
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