new york giants case study: inside the multiplatform ... · new york giants case study: inside the...
Post on 06-Oct-2020
3 Views
Preview:
TRANSCRIPT
New York Giants Case Study: Inside the Multiplatform Season-Long 10-Year
Anniversary Celebration of Super Bowl XLIIPresented by:
Don SperlingVP and Executive
Producer
Super Bowl XLII 10th Anniversary Celebration
CONTENT PLATFORMS
DIGITAL & SOCIAL
TV & RADIO
GAMEDAY PRESENTATION
EDITORIAL/PUBLICATIONS
PRODUCTION TIMELINE
JANUARY: RESEARCH + LOGISTICS
MARCH-MAY: LOCATION SHOOTS, ASSET COLLECTION
JUNE: TICKETS + TOWN HALL + PLATFORM ANNOUNCEMENT
AUGUST: DIGITAL, SOCIAL & TV CONTENT ROLLOUT
SEPTEMBER: REUNION WEEKEND + IN STADIUM ROLL OUT
PLATFORM ROLLOUT: JUNE
DIGITAL/SOCIAL/EDITORIAL: AUGUST
3.8 Million Impressions
450,000 Video Views
88,000 Engagements
DIGITAL/SOCIAL/EDITORIAL
DIGITAL/SOCIAL/EDITORIAL
DIGITAL/SOCIAL/EDITORIAL
DIGITAL/SOCIAL/EDITORIAL
DIGITAL/SOCIAL/EDITORIAL
TV & RADIO
ALUMNI WEEKEND + GAMEDAY
ALUMNI WEEKEND + GAMEDAY
top related