news regional media media guide
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NEWS REGIONAL MEDIAMEDIA GUIDE
2021
36% of the population live in regional Australia yet only 12% of the national spend ends up here.*
Is your marketing investment reaching as far as it should?Welcome to uncrowded advertising space...
Source: Nielsen Media Research AdEx Nov 2019 - Oct 2020; Metro vs Regional TV & Newspapers *ABS Regional Population Growth 2018-19 ^emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^^Australia Post & Deloitte Access Economics Economic and social value of Australia Post in regional, rural and remote communities 2020
CONNECT WITH REGIONAL COMMUNITIES
REGIONAL COMMUNITIES
STILL THE LEADING
VOICE OF
Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020 *NRM primary or total distribution areas
WE CONTINUE TO GROW OUR CONNECTION WITH AUDIENCES THAT PAY AND STAY
Source: Internal subscription reporting week 21 2020 vs 2019 *Adobe Analytics Oct 2020
Deloitte Media Consumer Survey 2019
Ipsos AdTrust 2019
THE ROLE OF NEWS
OUR PRODUCTS
PRINT NEWSPAPERS & REGIONAL EDITIONS OF METRO NEWSPAPERSDIGITAL EDITIONS
WEBSITES
METRO MASTHEADS REGIONAL EDITIONS
DIGITAL EDITIONS
REGIONAL WEBSITES
HYPER-LOCALWEBSITES
Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020 ; NRM hyper-local regions.
NEWSCONNECT
AUDIENCE TARGETING ACROSS OUR NETWORK
NEWSCONNECT
Community & Regional
TitlesState Region Electorate
AUDIENCE TARGETINGNEWSCONNECT CAN HELP YOU REACH YOUR AUDIENCE
AUDIENCETARGETING
Competitor Category Conquer
NEWSCONNECT CAN HELP YOU REACH YOUR AUDIENCE
●
●
●
AUDIENCETARGETINGEXAMPLE
THE POWER OF PRINT
LOCAL AND INTERNATIONAL RESEARCH PROVING THAT PRINT NEWSPAPER ADVERTISING CONTINUES TO DELIVER RESULTS
REGIONAL NEWSPAPERS ARE THE MOST TRUSTED MEDIAPrint newspapers have the most trusted content, and the most trusted ads in Australia.
News websites are the #1 most trusted digital media.
The more you trust an ad, the more likely you are to buy the product / service being advertised - 1 in 2 Australians agree.
Regional newspapers
have 2x more trust
than any other media
PRINT COMMANDS ACTIVE ATTENTION56% of people regularly put time aside to engage with newspapers.
This active engagement increases the audiences’ opportunity to see, recall and act upon your ad messaging.
NEWSPAPERS FUEL CONVERSATIONSTwo-thirds of newspaper readers say that they fuel their conversations.
This means that your advertisement doesn’t stop with our audience - your message can reach to their friends and family - amplifying the reach and impact of any campaign.
PRINT ADVERTISING CAN SIGNIFICANTLY BOOST MULTI-MEDIA CAMPAIGN EFFECTIVENESS
Including newsbrands into your advertising campaign boosts the effectiveness of other forms of advertising
Print newspapers boost overall
campaign ROI by
3x on average
Print newspapers make online
display advertising
4x more effective
Print newspapers make TV
advertising
2x more effective
PRINT IS PROVEN TO PROVIDE INCREMENTAL CAMPAIGN REACH
Source: emmaTM conducted by Ipsos, 12 months ending Sept 2020,, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; NRM audiences
OUR AUDIENCES
OUR REGIONAL MASTHEADS AND WEBSITES CONNECT WITH KEY TARGET AUDIENCES ACROSS A RANGE OF CONSUMER CATEGORIES
WE ENGAGE WITH ALMOST 2 OUT OF 3 LOCALSWITHIN KEY AUSTRALIAN REGIONSOur audiences love keeping things local - from shopping to trades and services - and they turn to us when it comes to finding out about products, services, prices and promotions.
Regional news media is consistently the most trusted source of information and advertising in Australia^. Why does that matter? Because the more we trust an ad, the more likely we are to buy the product / service being advertised. As a result, 4 out of 5 regional residents have taken action as a direct result of advertising that they have seen in their local news media*.
RETAIL
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
IN THE LAST MONTH:2 IN 3 HAVE VISITED A DEPARTMENT STORE
57% HAVE VISITED A CHEMIST53% HAVE VISITED A BOTTLE SHOP
43% HAVE VISITED A FURNITURE/APPLIANCE STORE3 in 5 HAVE VISITED A GREEN GROCER / FRUIT SHOP
27%HAVE VISITED A NEWSAGENT1 IN 4 HAVE VISITED A SPORTS / FITNESS STORE
1 IN 4 HAVE VISITED A BUTCHER1 IN 4 HAVE VISITED A CLOTHING / FASHION STORE
IN THE LAST SIX MONTHS:OVER 4 IN 5 HAVE VISITED A HARDWARE STORE
16% HAVE VISITED A JEWELLER
OUR AUDIENCE ARE INFLUENTIALADVERTISING WITH NEWS REGIONAL MEDIA
DOESN’T STOP WITH OUR READERS.
2 IN 3 ARE RETAIL INFLUENCERS - SHARING THEIR SHOPPING RECOMMENDATIONS WITH
FAMILY AND FRIENDS
OUR AUDIENCE ARE SHOPPERS
9 IN 10ARE GROCERY BUYERS
3 IN 5VISIT A SHOPPING CENTREAT LEAST ONCE PER WEEK
ALMOST 3 IN 5ARE WILLING AND ABLE TO SPEND MORE FOR
QUALITY GOODS - WITH ¾ AGREEING THAT QUALITY IS MORE IMPORTANT THAN PRICE
MOTORINGALMOST 1 IN 4
WANT TO PURCHASE APRESTIGE VEHICLE
41,000ARE PLANNING ON
PURCHASING A CARAVANWITHIN THE NEXT YEAR
33,000ARE PLANNING ON
PURCHASING A MOTORBIKE WITHIN THE NEXT YEAR
72%OF OUR READERS GET THEIRCAR SERVICED REGULARLY
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
OUR AUDIENCE ARE LOOKING FOR THEIR NEXT VEHICLE
509KARE INTENDING TO PURCHASE AVEHICLE WITHIN THE NEXT YEAR
ON AVERAGETHEY ARE PLANNING ON SPENDING
$31,800 ON THEIR NEXT CAR
39% ARE PLANNING TO BUY A NEW CAR
53% ARE PLANNING TO BUY A USED CAR
8% ARE CURRENTLY UNDECIDED
REAL ESTATE
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
OUR AUDIENCE ARE LOOKING FOR THEIR NEXT HOME
616KARE PLANNING TO BUY PROPERTY
WITHIN THE NEXT YEAR
479K ARE PLANNING TO BUY THEIR NEXT HOME
264K ARE LOOKING TO PURCHASE AN INVESTMENT
PROPERTY252K ARE PLANNING TO BUY A SECOND HOME OR HOLIDAY
HOUSE
456KALREADY OWN AT LEAST ONE
INVESTMENT PROPERTY
2.1 MILLIONARE HOMEOWNERS
943KALREADY OWN THEIR HOME
OUTRIGHT - THE PERFECT EQUITY FOR THEIR NEXT
PURCHASE
When planning one of the biggest decisions of their life, trust is essential for property buyers.
Print media remains the most trusted media in Australia, with both the content and ads appearing in print media consistently being seen as the most trusted in market.
1 in 2 Australians agree that they more they trust an ad, the more likely they are to buy^.
They come to us for our professionally generated and credible content. We’re trusted to help them make sense of the property market, educate their most important real estate decisions and inspire them on their property journey.
News Media is the #1 most trusted alongkey steps of the buying process
# 1 for ad trust # 1 for being useful# 1 for willingness
to consider
24%
12%
2%
-10%
-37%
Print newspapers
NewsWebsites Search
Non-newsWebsites Social
37%
17% 18%
4%
-29%
32%
20%
14%
-1%
-23%
TRUST IN REAL ESTATE
Source: AdTrust Wave 3 research IPSOS November 2018 : Online questionnaire : n= 2503 Australians aged 18+ Nationally representative; Purchased property in last 3 months; Net Trust
AGED CARE 46,000 ARE INTENDING TO PURCHASE A RETIREMENT HOME / UNIT FOR
THEMSELVES WITHIN THE NEXT YEAR
21,000 ARE INTENDING TO PURCHASE A RETIREMENT HOME / UNIT FOR A LOVED
ONE WITHIN THE NEXT YEAR
1 in 2 ARE INTENDING TO UNDERTAKE RENOVATIONS OR HOME IMPROVEMENTS
WITHIN THE NEXT YEAR
71% OWN THEIR HOMES OUTRIGHT, FREEING UP INCOME AND EQUITY TO SPEND ON BIG TICKET PRODUCTS &
SERVICES
342,000 ARE FUR PARENTS - OWNING A DOG AND/OR CAT
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P65+; NRM total monthly audience
WE CONNECT WITH A SENIOR AUDIENCE - AT SCALE
776,000ARE AGED 65+
THAT’S OVER 1 IN 5 READERS
WE REACH MORETHAN 1 IN 2
LOCAL RESIDENTS AGED 65+
474,000ARE ALREADY RETIRED
BABY BOOMERS166,000
HAVE MORE THAN $500K WORTH OF INVESTMENTS (EXCLUDING THEIR HOME)
MORE THAN1 IN 2
OWN THEIR HOMES OUTRIGHT, FREEING UP INCOME AND EQUITY TO
SPEND ON BIG TICKET PRODUCTS & SERVICES
OVER 1 IN 10ARE PLANNING TO BUY PROPERTY WITHIN THE
NEXT YEAR
THEY ARE FINANCIALLY SOLVENT
126,000ARE PLANNING TO BUY
A CAR WITHIN THE NEXT YEAR WITH A PLANNED
AVERAGE SPEND OF $36,500
MORE THAN1 IN 4
ARE LOOKING TO INVEST IN THE NEXT YEAR
70%INTEND TO TRAVELIN THE NEXT YEAR
WE CONNECT WITH THE BUYING POWER OF BABY
BOOMERS
1,028,000OF OUR READERS
ARE BABY BOOMERSTHAT’S 29% OF OUR READERS
WE REACH 1 IN 2LOCAL BABY BOOMERS
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
HOSPITALITY
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
1 IN 5HAVE A MAINLY VEGETARIAN DIET
1 IN 2LOVE TO TRY NEW FOOD
1 IN 5HEAD OUT FOR A DRINK AT LEAST
FORTNIGHTLY
$65THE AVERAGE WEEKLY SPEND ON
ALCOHOL PER WEEK
1 IN 2HAVE SHOPPED AT A BOTTLE SHOP
IN THE LAST MONTH
OUR AUDIENCE LOVESTO WINE AND DINE
1 IN 4DINE OUT AT LEAST FORTNIGHTLY
54%ARE SELF-DESCRIBED FOODIES
60%ENJOY FOOD FROM ACROSS THE WORLD
69%PRIORITISE FLAVOUR ANDTASTE WHEN CHOOSING
WHAT TO EAT
TRAVELSO WHAT DO THEY ENJOY?
71%LOVE DISCOVERING NEW PLACES
2 IN 3ARE LOOKING TO GET BACK TO NATURE
52%LOVE TO HOLIDAY BY THE BEACH
52%ARE LOOKING TO EXPLORE
SOMEWHERE OUT OF THE WAY
Source: emma CMV 12 months to Sept 2020; Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020; P14+; NRM total monthly audience
OUR AUDIENCE AREAVID TRAVELLERS
71%ARE PLANNING TO TRAVEL
IN THE NEXT YEAR
WE REACH 1 IN 2 LOCAL TRAVELLERS
2.2 MILLIONARE PLANNING A HOLIDAY WITHIN
THEIR HOME STATE
1.6 MILLIONARE ALREADY DREAMING OF THEIR
NEXT INTERSTATE HOLIDAY
OUR BRANDS
NT NEWS QUICK STATSTOTAL AUDIENCE
397K PER MONTH
PRINT READERSHIP
100K PER MONTH
DIGITAL AUDIENCE
319K PER MONTH
MON-FRI
39K
SAT
31K
SUNDAY
17K
DAILY PRINT READERSHIP
The voice of the Northern Territory.
The NT News is unconventional, bold, unique and unashamedly Territorian. It allows our readers to escape the daily grind and stay up-to-date with the latest news while also enjoying the lighter side of life. The NT News keeps the people of the Territory informed with its unique style of fair, investigative and quirky journalism. We encourage readers to interact with us across both print and digital platforms so we can campaign to improve and celebrate the Territory way of life.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 3rd Dec 2020
OUR AUDIENCE
AVERAGE AGE
40CHILDREN AT
HOME
44%MORTGAGEE / HOMEOWNER
49%HOUSEHOLD
INCOME
$112KFACEBOOK
FOLLOWERS^
352K
TOWNSVILLE BULLETIN QUICK STATSTOTAL AUDIENCE
426K PER MONTH
PRINT READERSHIP
134K PER MONTH
DIGITAL AUDIENCE
310K PER MONTH
MON-FRI
66K
SAT
59K
DAILY PRINT READERSHIP
For more than a century, the Townsville Bulletin has served the people of Townsville and its surrounds by providing local, national and international news. The Bulletin’s circulation covers a large part of Northern Queensland, extending north to Mission Beach, west to Mount Isa and south to Proserpine.
For advertisers, nine in ten Townsville Bulletin (Mon-Fri) readers find products or services in our newspapers that interest them or that they want to buy, and three quarters share what they read and see with others. 67% of Townsville Bulletin (Saturday) readers seek more information about a product or service they have read about, with almost two in three (64%) readers moved to buy products and services they have read about.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 3rd Dec 2020
OUR AUDIENCE
AVERAGE AGE
46CHILDREN AT
HOME
38%MORTGAGEE / HOMEOWNER
52%HOUSEHOLD
INCOME
$95KFACEBOOK
FOLLOWERS^
77K
CAIRNS POST QUICK STATSTOTAL AUDIENCE
399K PER MONTH
PRINT READERSHIP
126K PER MONTH
DIGITAL AUDIENCE
282K PER MONTH
MON-FRI
57K
SAT
42K
DAILY PRINT READERSHIP
The Cairns Post is all for bringing the locals stories that reflect and champion the unique people, lifestyle and experiences of the region.
A good newspaper is always in tune with its audience, listening to what they want, and how best to make it happen. As a 136-year old iconic brands that's just what the Cairns Post keeps doing. We're constantly in touch with readers and advertisers, looking for ways to make Cairns' biggest daily newspaper even better.
Our sport, entertainment, business, property, lifestyle, and travel sections means we can capture your audiences in contextually-relevant environments.
We are committed to building business presence in a bespoke way that aligns to your objectives
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 3rd Dec 2020
OUR AUDIENCE
AVERAGE AGE
46CHILDREN AT
HOME
39%MORTGAGEE / HOMEOWNER
56%HOUSEHOLD
INCOME
$100KFACEBOOK
FOLLOWERS^
101K
THE CHRONICLE QUICK STATSTOTAL AUDIENCE
278K PER MONTH
PRINT READERSHIP
93K PER MONTH
DIGITAL AUDIENCE
189K PER MONTH
MON-FRI
41K
SAT
43K
DAILY PRINT READERSHIP
The Chronicle is the premier news provider dedicated to the affluent, high-growth Toowoomba region - including the Darling Downs and SW Qld.
Firmly embedded in the community for over 150 years it provides up-to-date, fresh and relevant content across its print, digital and social media platforms. Readers engage with The Chronicle any time of the day, on any device they want, on what matters the most to them.
Readers know they can trust The Chronicle to tell them what they need to know in the good and tough times, through natural disasters and periods of celebration. We aim to educate, inform, entertain and provide analysis on breaking news as well as report on other essential topics such as business, industry/agriculture, tourism, education, health, sport and lifestyle.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020
OUR AUDIENCE
AVERAGE AGE
47CHILDREN AT
HOME
34%MORTGAGEE / HOMEOWNER
61%HOUSEHOLD
INCOME
$100KFACEBOOK
FOLLOWERS^
69K
GOLD COAST BULLETIN QUICK STATSTOTAL AUDIENCE
617K PER MONTH
PRINT READERSHIP
189K PER MONTH
DIGITAL AUDIENCE
445K PER MONTH
MON-FRI
70K
SAT
60K
DAILY PRINT READERSHIP
At the Gold Coast Bulletin, our passionate and hard-working team ask you, our readers and our advertisers, every day to trust us to deliver the most comprehensive and compelling Gold Coast news.
Since our first published edition on Saturday, March 28, 1885, the Bulletin’s mantra has always been to be your most trusted local news source on the Gold Coast.
We’ve come a long way since then. Today, the Bulletin can be read from just about anywhere. Whether in print or digital format, it’s always there – and always on.
That’s our job. To keep delivering the news and information you trust – wherever, however and whenever you need it.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020
OUR AUDIENCE
AVERAGE AGE
44CHILDREN AT
HOME
44%MORTGAGEE / HOMEOWNER
52%HOUSEHOLD
INCOME
$101KFACEBOOK
FOLLOWERS^
143K
GEELONG ADVERTISER QUICK STATSTOTAL AUDIENCE
491K PER MONTH
PRINT READERSHIP
141K PER MONTH
DIGITAL AUDIENCE
361K PER MONTH
MON-FRI
51K
SAT
58K
DAILY PRINT READERSHIP
The proud voice of Greater Geelong, Bellarine and the surf coast for 180 years.
Today’s team at the Addy takes its role as Geelong’s voice seriously. We are here to tell your stories, to ask the questions you can’t, to investigate the issues that affect us all, and to campaign for change. Like the city of Geelong itself, we are strong, proud and fiercely parochial.
Geelong is on the cusp of tremendous growth. Our population is forecast to surge to more than a million residents within the next 40 years, bringing exciting opportunities but also great demands in terms of planning, development and infrastructure.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
OUR AUDIENCE
AVERAGE AGE
51CHILDREN AT
HOME
35%MORTGAGEE / HOMEOWNER
66%HOUSEHOLD
INCOME
$91KFACEBOOK
FOLLOWERS^
80K
MERCURY QUICK STATSTOTAL AUDIENCE
540K PER MONTH
PRINT READERSHIP
177K PER MONTH
DIGITAL AUDIENCE
414K PER MONTH
MON-FRI
74K
SAT
71K
SUNDAY
55K
DAILY PRINT READERSHIP
The voice of Tasmania.
Every generation of Tasmanians since 1854 have known they can trust the Mercury to ask the questions they want answered. They have known they can trust us to break the stories that those in power would sometimes prefer were not told. And Tasmanians have known they can trust us to get to the truth, to be on your side – and to fight for our island.
We push for change. We identify injustices. We shine a light on where the powerful have failed us. Through tough journalism we work to right those wrongs. And through that grit and tenacity, we get results.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
OUR AUDIENCE
AVERAGE AGE
51CHILDREN AT
HOME
34%MORTGAGEE / HOMEOWNER
65%HOUSEHOLD
INCOME
$88KFACEBOOK
FOLLOWERS^
74K
DAILY MERCURY QUICK STATS
TOTAL DIGITAL AUDIENCE
129K PER MONTH
OUR AUDIENCE
AVERAGE AGE
45CHILDREN AT
HOME
47%MORTGAGEE / HOMEOWNER
49%HOUSEHOLD
INCOME
$84KFACEBOOK
FOLLOWERS^
37.7K
The voice of the Mackay region.
Having provided timely and relevant news to the diverse Mackay region for over 140 years, the award-winning Daily Mercury has gained a large and devoted community following.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
DESKTOP MOBILE DIGITAL EDITION
WHITSUNDAY TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
38.4K PER MONTH^^
OUR AUDIENCE
AVERAGE AGE
51CHILDREN AT
HOME
42%MORTGAGEE / HOMEOWNER
57%HOUSEHOLD
INCOME
$80KFACEBOOK
FOLLOWERS^
13K
The voice of the Whitsunday region.
The Whitsunday Times has upheld its strong commitment to presenting local news and entertainment for over 25 years, covering everything from the latest community, sport, lifestyle and business news.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE MORNING BULLETIN QUICK STATS
TOTAL DIGITAL AUDIENCE
141K PER MONTH
OUR AUDIENCE
AVERAGE AGE
59CHILDREN AT
HOME
27%MORTGAGEE / HOMEOWNER
71%HOUSEHOLD
INCOME
$93KFACEBOOK
FOLLOWERS^
39K
The voice of Rockhampton & surrounds.
Established in 1861, The Morning Bulletin has provided the diverse Rockhampton region with reliable, locally-driven news and entertainment for 150 years. It's the most powerful news brand in Rockhampton.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020
DESKTOP MOBILE DIGITAL EDITION
THE OBSERVER QUICK STATS
TOTAL DIGITAL AUDIENCE
78K PER MONTH^^
AVERAGE AGE
42CHILDREN AT
HOME
46%MORTGAGEE / HOMEOWNER
46%HOUSEHOLD
INCOME
$76KFACEBOOK
FOLLOWERS^
25K
The voice of Gladstone & surrounds.
The Observer has remained an integral part of the Gladstone community for more than 140 years. It provides locally-driven information and entertainment that successfully caters to the diverse interest of locals and tourists alike.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Gladstone LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE LOCAL AUDIENCE
NEWSMAIL QUICK STATS
TOTAL DIGITAL AUDIENCE
83K PER MONTH
OUR AUDIENCE
AVERAGE AGE
56CHILDREN AT
HOME
23%MORTGAGEE / HOMEOWNER
65%HOUSEHOLD
INCOME
$75KFACEBOOK
FOLLOWERS^
50K
The voice of Bundaberg & surrounds.
Since its emergence in 1938, NewsMail has developed a reputation for dependable, community-focused reporting, and continues to satisfy the demand for up to date news and information for the city’s growing population. It also reflects the active lifestyle and outdoor pastimes of this diverse and vibrant region.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
DESKTOP MOBILE DIGITAL EDITION
FRASER COAST CHRONICLE QUICK STATS
TOTAL DIGITAL AUDIENCE
43K PER MONTH
OUR AUDIENCE
AVERAGE AGE
44CHILDREN AT
HOME
47%MORTGAGEE / HOMEOWNER
61%HOUSEHOLD
INCOME
$96KFACEBOOK
FOLLOWERS^
28K
The voice of the Fraser Coast.
With a vibrant mix of news and entertainment, the Fraser Coast Chronicle captures the holiday lifestyle of the region with detailed coverage of local people, visitors, events, dining and business. It delivers all the latest news, sport and opinion the local community needs to keep up to date with what matters to them.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
DESKTOP MOBILE DIGITAL EDITION
CENTRAL QUEENSLAND NEWS QUICK STATS
TOTAL DIGITAL AUDIENCE
30K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
34CHILDREN AT
HOME
62%MORTGAGEE / HOMEOWNER
50%HOUSEHOLD
INCOME
$110KFACEBOOK
FOLLOWERS^
12K
The voice of the Central Highlands.
The Central Queensland News is specifically focused on the affluent and resource-rich Central Highlands region. The Central Queensland News features all the up-to-date local news, sport and lifestyle coverage you'd expect from a quality news brand.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Central Highlands LGA *ABS Population by Age & Sex 2019; Central Highlands LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
CENTRAL & NORTH BURNETT TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
8.1K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
47CHILDREN AT
HOME
48%MORTGAGEE / HOMEOWNER
67%HOUSEHOLD
INCOME
$60KFACEBOOK
FOLLOWERS^
5K
The voice of Biggenden, Gayndah, Mundubbera, Monto & surrounds
The Central & North Burnett Times connects the scenic towns of Biggenden, Gayndah, Mundubbera, Mt Perry, Eidsvold, Monto and surrounding rural districts. It provides the local community with essential local news, sport and opinion and proudly services this thriving agricultural hub that is known for citrus, cattle, timber and grains.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; North Burnett LGA *ABS Population by Age & Sex 2019; North Burnett LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
SUNSHINE COAST DAILY QUICK STATS
TOTAL DIGITAL AUDIENCE
292K PER MONTH
OUR AUDIENCE
AVERAGE AGE
50CHILDREN AT
HOME
42%MORTGAGEE / HOMEOWNER
64%HOUSEHOLD
INCOME
$91KFACEBOOK
FOLLOWERS^
164K
The voice of the Sunshine Coast.
The award-winning Sunshine Coast Daily directly mirrors the booming coastal region that it services. Its editorial content reflects the dynamic growth and affluence of this coastal Queensland region by delivering essential information and news on the issues that matter to the local community.
This vibrant and successful masthead caters specifically to the news needs of the residents and visitors to one of Australia’s most popular areas.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020
DESKTOP MOBILE DIGITAL EDITION
QT - THE QUEENSLAND TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
245K PER MONTH
OUR AUDIENCE
AVERAGE AGE
53CHILDREN AT
HOME
34%MORTGAGEE / HOMEOWNER
60%HOUSEHOLD
INCOME
$92KFACEBOOK
FOLLOWERS^
47K
The voice of Ipswich & surrounds.
As the state’s oldest surviving news brand, The Queensland Times has informed and entertained the diverse Ipswich region for over 155 years. Today it remains a local institution for the residents of Ipswich and surrounding areas.
The QT is the trusted voice for the news and opinions that matter to the fastest growing region in Queensland*.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 *ABS Regional Population Growth March 2020; LGA
DESKTOP MOBILE DIGITAL EDITION
NOOSA NEWS QUICK STATS
TOTAL DIGITAL AUDIENCE
85.4K PER MONTH^^
OUR AUDIENCE
AVERAGE AGE
50CHILDREN AT
HOME
30%MORTGAGEE / HOMEOWNER
60%HOUSEHOLD
INCOME
$77KFACEBOOK
FOLLOWERS^
6.7K
The voice of the Noosa region.
Noosa News has kept pace with the popularity of Noosa and adjacent treechange areas, and remains a much loved community news brand in the region.
Noosa News is trusted by the tight knit community to deliver all the essential news and information that a local news brand should.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE GYMPIE TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
44.8K PER MONTH^^
AVERAGE AGE
47CHILDREN AT
HOME
43%MORTGAGEE / HOMEOWNER
59%HOUSEHOLD
INCOME
$58KFACEBOOK
FOLLOWERS^
22K
The voice of the Gympie region.
Since being established in 1868 at the beginning of the region-defining Gympie Gold Rush, The Gympie Times has been trusted to provide residents and visitors with in-depth coverage of local news, sport, people and events for over 140 years.
The Gympie Times still stands by its traditional community focus, but strives to continually evolve to reflect the prospering city it services and the issues that matter to our readers.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Gympie LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE LOCAL AUDIENCE
DALBY HERALD QUICK STATS
TOTAL DIGITAL AUDIENCE
20.7K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
38CHILDREN AT
HOME
57%MORTGAGEE / HOMEOWNER
60%HOUSEHOLD
INCOME
$76KFACEBOOK
FOLLOWERS^
11K
The voice of Dalby & surrounds
With over 150 years of service to the community, the Dalby Herald prides itself on delivering comprehensive coverage of the local news, sport and events that matter within one of Australia’s largest regional industrial and agricultural manufacturing centres.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Western Downs LGA *ABS Population by Age & Sex 2019; Western Downs LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
GATTON, LOCKYER & BRISBANE VALLEY STAR QUICK STATS
TOTAL DIGITAL AUDIENCE
28.4K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
38CHILDREN AT
HOME
56%MORTGAGEE / HOMEOWNER
70%HOUSEHOLD
INCOME
$72KFACEBOOK
FOLLOWERS^
13K
The voice of Gatton, Lockyer & surrounds
As the leading local news brand covering the shires of Gatton, Laidley, Esk and the western townships of the Ipswich Council area, the Gatton, Lockyer and Brisbane Valley Star is located in the heart of one of the richest and most fertile agricultural regions in Australia. It's trusted by the community to deliver all the latest local news, views and more.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Lockyer Valley LGA *ABS Population by Age & Sex 2019; Lockyer Valley LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
THE STANTHORPE BORDER POST QUICK STATS
TOTAL DIGITAL AUDIENCE
14K PER MONTH^^
AVERAGE AGE
51CHILDREN AT
HOME
30%MORTGAGEE / HOMEOWNER
71%HOUSEHOLD
INCOME
$63KFACEBOOK
FOLLOWERS^
10K
The voice of Stanthorpe & surrounds.
For over 130 years, the Stanthorpe Border Post has delivered local news and entertainment to Stanthorpe and the Granite Belt – one of the largest and most diverse fruit and vegetable-growing areas in Queensland. Today it remains the trusted community voice for its readers.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Southern Downs LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
THE LOCAL AUDIENCE
DESKTOP MOBILE
SOUTH BURNETT TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
29.1K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
46CHILDREN AT
HOME
51%MORTGAGEE / HOMEOWNER
68%HOUSEHOLD
INCOME
$59KFACEBOOK
FOLLOWERS^
14K
The voice of Kingaroy & surrounds
The South Burnett Times provides local news and updates to the agriculturally-diverse region of South Burnett. It keeps the region connected and abreast of change as it happens.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; South Burnett LGA *ABS Population by Age & Sex 2019; South Burnett LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE WESTERN STAR QUICK STATS
TOTAL DIGITAL AUDIENCE
26.1K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
37CHILDREN AT
HOME
57%MORTGAGEE / HOMEOWNER
61%HOUSEHOLD
INCOME
$89KFACEBOOK
FOLLOWERS^
11K
The voice of Roma & surrounds
The Western Star covers local news, sport, industry and events from each of the major townships it services, and remains a dedicated community publication and the main voice of this diverse, industry-driven region.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Maranoa LGA *ABS Population by Age & Sex 2019; Maranoa LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
WESTERN TIMES QUICK STATS
TOTAL DIGITAL AUDIENCE
6K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
38CHILDREN AT
HOME
54%MORTGAGEE / HOMEOWNER
64%HOUSEHOLD
INCOME
$78KFACEBOOK
FOLLOWERS^
3K
The voice of Charleville & surrounds
The Western Times covers all the essential local news, sport, industry and events from each of the major townships it services.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Maranoa LGA *ABS Population by Age & Sex 2019; Maranoa LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
WARWICK DAILY NEWS QUICK STATS
TOTAL DIGITAL AUDIENCE
53.3K PER MONTH^^
OUR AUDIENCE
AVERAGE AGE
51CHILDREN AT
HOME
30%MORTGAGEE / HOMEOWNER
71%HOUSEHOLD
INCOME
$63KFACEBOOK
FOLLOWERS^
20K
The voice of Warwick & the Southern Downs.
The Warwick Daily News is dedicated to the unique Warwick audience. With the city located in the heart of the Darling Downs region, Warwick Daily News has kept residents informed with local, national and international news for 150 years. It's widely respected and known as a credible and dependable local medium for news, views and more.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Southern Downs LGA ^Facebook as at 8th Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
CHINCHILLA NEWS & MURILLA ADVERTISER QUICK STATS
TOTAL DIGITAL AUDIENCE
23.2K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE*
38CHILDREN AT
HOME
57%MORTGAGEE / HOMEOWNER
60%HOUSEHOLD
INCOME
$76KFACEBOOK
FOLLOWERS^
10K
The voice of Chinchilla & Murilla regions.
Chinchilla News and Murilla Advertiser has delivered quality, up-to-date reporting on local news, view and issues to the resource-rich Chinchilla region for over 100 years. Chinchilla News and Murilla Advertiser is dedicated to being an essential part of a dynamic community that is tipped for further growth due to investor interest in its natural energy reserves.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: ABS Census of Population & Housing 2016; Western Downs LGA *ABS Population by Age & Sex 2019; Western Downs LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
BYRON SHIRE NEWS QUICK STATS
TOTAL DIGITAL AUDIENCE
19.5K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE
42CHILDREN AT
HOME
47%MORTGAGEE / HOMEOWNER
63%HOUSEHOLD
INCOME
$91KFACEBOOK
FOLLOWERS^
4K
The voice of Byron Shire & surrounds.
The Byron Shire News is an inherent feature of the community that is enjoyed all across the Byron area. Apart from delivering all the essential local news and opinion in an intelligent and unbiased forum, it also covers sport, events and entertainment.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Byron LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
BALLINA SHIRE ADVOCATE QUICK STATS
TOTAL DIGITAL AUDIENCE
13.3K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE
49CHILDREN AT
HOME
25%MORTGAGEE / HOMEOWNER
57%HOUSEHOLD
INCOME
$64KFACEBOOK
FOLLOWERS^
3K
The voice of Ballina & surrounds.
Recognised as the voice of the Ballina community for more than a century, the Ballina Shire Advocate covers a wide range of local issues ranging from education and local government to health and special events. The popular news brand services an area that boasts strong tourism and fishing industries and a commercial centre with a full range of community, sporting and social facilities.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Ballina LGA ^Facebook as at 8 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE
TWEED DAILY NEWS QUICK STATS
TOTAL DIGITAL AUDIENCE
110K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE
49CHILDREN AT
HOME
36%MORTGAGEE / HOMEOWNER
67%HOUSEHOLD
INCOME
$84KFACEBOOK
FOLLOWERS^
18K
The voice of the Tweed Heads region.
The Tweed Daily News has been an integral part of the Tweed Shire community for over 125 years. It continues to deliver on their trusted tradition of producing respected and relied upon news, entertain and consumer information for the Tweed Shire community.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Tweed LGA ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE NORTHERN STAR QUICK STATS
TOTAL DIGITAL AUDIENCE
128K PER MONTH
AVERAGE AGE
47CHILDREN AT
HOME
30%MORTGAGEE / HOMEOWNER
54%HOUSEHOLD
INCOME
$106KFACEBOOK
FOLLOWERS^
30K
The voice of Lismore & the Northern Rivers.
As a local news brand dedicated to the dynamic population of Lismore and surrounding Northern River Townships, The Northern Star enjoys a cherished reputation built over more than 130 years of service.
The Northern Star maintains a strong focus on providing a voice for its readers, while also catering to the diverse interests of Northern Rivers residents, by keeping them up-to-date with local, national and international news. Whether it's sports results, property and rural news, health, entertainment or travel, it's all covered regularly by The Northern Star.
DESKTOP MOBILE DIGITAL EDITION
OUR AUDIENCE
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9th Dec 2020
THE DAILY EXAMINER QUICK STATS
TOTAL DIGITAL AUDIENCE
123K PER MONTH^^
THE LOCAL AUDIENCE
AVERAGE AGE
54CHILDREN AT
HOME
21%MORTGAGEE / HOMEOWNER
67%HOUSEHOLD
INCOME
$63KFACEBOOK
FOLLOWERS^
20K
The voice of Grafton & the Clarence Valley.
The Daily Examiner boasts a proud 155 years of providing Grafton and the Clarence Valley with quality, up-to-date news, views and entertainment. This community-driven news brand has evolved and grown with the region, while continually demonstrating a strong commitment to local causes and the issues that matter to this diverse and historic area.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+; Clarence Valley LGA ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
THE COFFS COAST ADVOCATE QUICK STATS
TOTAL DIGITAL AUDIENCE
79K PER MONTH^^
AVERAGE AGE
55CHILDREN AT
HOME
43%MORTGAGEE / HOMEOWNER
64%HOUSEHOLD
INCOME
$83KFACEBOOK
FOLLOWERS^
21K
The voice of the Coffs Harbour region.
For more than 100 years, the Coffs Coast Advocate has been a local institution for residents of Coffs Harbour and the surrounding districts. Its content directly reflects the coastal community it serves with news, sport and opinion plus features on healthy living, environmental concerns, travel, entertainment, local business and motoring.
We are the trusted online source of local news and information across the regions we serve, plus with strong loyalty to our brands, our regional audience is unique to our network.
Source: emma™ conducted by Ipsos, 12 months ending Sept 2020, Fused Nielsen Digital Panel calibrated to Digital Content Ratings, Sept 2020. All 14+ ^Facebook as at 9 Dec 2020 ^^Nielsen DCR Avg Monthly UAs Jan-Sept 2020, All 2+
DESKTOP MOBILE DIGITAL EDITION
OUR AUDIENCE
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