news without paper? new opportunities for print brands in digital media
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News Without Paper? New Opportunities
for Print Brands in Digital Media
WAN-IFRA America Latina JACK GRIFFIN SANTIAGO DE CHILE APRIL 25 - 26, 2012
My Journey
2
1. North American Newspapers: A Cautionary Tale
2. Digital Transformation
3. Newspaper Industry Reinvention: Ten Ways Ahead
4. Five Questions for Innovators
3
Our Agenda Today
Circulation Declines in U.S. and Europe
4 Source: NAA
U.S. Newspaper Ad Revenues Down by Half
5
U.S. NEWSPAPER ADVERTISING REVENUE (US$ MILLIONS)
2005 - 2011
Source: NAA
A Shrinking Industry
6
Cost Cutting – Catching a Falling Knife
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U.S. newsrooms are more than 25% smaller than they were in 2007.
Equity Value Destruction
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$3.5 Billion
$200 Million
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them. – Marshall McLuhan,
Understanding Media, 1964 ”
“
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1961 2011
10
Digital Transformation
7 Billion People as of November 2011
(and growing!)
77% Connected by mobile devices
5.3 Billion at the end of 2010; U.N. Telecommunications Agency, http://www.itu.int 11
A Connected, Mobile World
10.8 33.7
60.7 81.5
95.1 105.1 60.2
90.1
106.7
119.9
133.0
148.6
71.0
123.8
167.4
201.4
228.1
253.7
0.0
50.0
100.0
150.0
200.0
250.0
300.0
2010 2011 2012 e 2013 e 2014 e 2015 e
Mil
lio
ns
of
Un
its
U.S. Ownership of Devices by Year
SmartPhone
Tablet
Source: Forrester Research 2-12 for Tablets; eMarketer 12-11 for SmartPhones e = estimate
U.S. Smart Mobile Devices Will Top 200 Million in Use in 2013
MORE THAN 250% INCREASE 2010-2015
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Newspaper Industry Disrupters
Source: CoRise, October 2011 14
Facebook Google
Apple Amazon
Four Centers of Digital Gravity
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68% of All Online Advertising in 2011
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Search — “You Find It”
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Social — “It Finds You”
# REGISTERED USERS
2 BILLION 150 MILLION
500 MILLION 10 MILLION
• 133 million Americans are active users; 750 million worldwide
• Latin America is the fastest-growing region
• U.S. users average 26 minutes/session vs. 3.5 minutes for newspaper sites
• $4 billion in 2011 ad revenue
• By 2015, will account for 20% of all digital display ads (Source: PewCenter)
• Moving aggressively into local – zip codes – and mobile
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Social=Search as Source of Traffic
Source: Hitwise
• First for-profit online news organization to win a Pulitzer Prize for reporting
• #2 news site on the web (Source: Comscore)
• Aggressive use of facebook connect: 7 of the top 20 political stories shared on facebook in 2011 came from the Huffington Post (Source: facebook)
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News Without Paper
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News Without Paper
• Non-profit devoted to reporting and publishing investigative journalism “with moral force”
• Winner of two Pulitzer Prizes in two years, including first for an online news organization
• 90+ media partners who publish particular stories exclusively
• Twitter=118,000; facebook=30,000
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Social Changes News
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Social Changes the World
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25 25
1. Paid Digital Content
2. Mastering Mobile
3. User-generated Content
4. Social Media & Aggregation
5. Targeted Digital Advertising
6. E-commerce
7. Marketing Services
8. Online & Mobile Video
9. Deals & Digital Coupons
10. Events
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1. Paid Digital Content
27
2. Mastering Mobile
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3. User-generated Content
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4. Social Media & Aggregation
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5. Targeted Digital Advertising
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6. E-commerce
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7. Marketing Services
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8. Online & Mobile Video
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9. Deals & Digital Coupons
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10. Events
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1. Culture: Have I established a culture of innovation?
2. Capital: Am I investing enough in the digital future of my company?
3. Capabilities: Do I have the right people in the right jobs?
4. Costs: Is my cost structure sustainable?
5. Competition: Who is my REAL competition?
Empirical Questions
EmpiricalMedia.com
THANK YOU
WAN-IFRA America Latina
Text FOLLOW JackGriffinEMA to 40404
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