newsapp a new innovative and digital experience … newsapp...a new innovative and digital...

NEWSAPP

A new innovative and digital experience close to your readers’ needs

Presentation 2015

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NEWSAPP

The News of the world just a tap away

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INNOVATION, LAYOUT AND USABILITY

All the News of the world… in one App! Quick, innovative, easy-to-read, hip, rich in contents, customisable at any time. It’s the new mobile application, for Apple and Android devices. In that way, the publishing assets have a new ‘home’ for the real time and its historical archive. All the web network at your readers/users’ fingertips.

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CONTENTS IN FOREGROUND

Content is clustered and immediately available; it’s the key player of the App. The application complies with the main guidelines of the last trends of user experience and graphical user interface.

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INNOVATION, LAYOUT AND USABILITY

The first “All News App” for information The app has a vertical and continuous scroll that shows back to back different contents clustered into sections. The publisher can enable marketing and ADV campaigns in the scroll.

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Newspaper module This module always gets ahead. it’s fixed and it can’t be personalised

It’s also possible to keep other contents fixed

CUSTOMISATION

Thought for users’ needs The end user may customise the home page, adding single modules and changing their distribution. The type and flexibility of the configuration is managed and controlled directly by the editorial team (through a back-end specifically developed by Applix), which can choose what kind of categories it’s better to make available and which ones it’s better to keep fixed for all users.

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CUSTOMISATION

Content customisation is easy and intuitive! Users can activate and set up the most important modules from a panel with the possibility to modify their order.

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Users may set up other modules, choosing the specific contents they want to display. Contents square with the second level categories

CUSTOMISATION

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BROWSING

Starting from the side menu, users may explore all the available contents, subdivided into sections to improve usability. - Login/Subscription management - News Digital world (News, Sport, Video, Pictures)

- News Digital services (Weather forecast, Events, TV Programmes, …)

- Reading functionalities - Settings

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Homepage Section News detail

BROWSING CONTENTS

The content plan creates language continuity following the new trends of the most downloaded applications on the most common digital supports.

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SECTIONS

All contents are subdivided into categories, enriching each section with an image and the reference colour.

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READING

An immersive and engaging reading and browsing experience. At the end of each news and video, users may find correlated contents that come from different sources and that may enhance the visibility on the contents.

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SMART LAYOUT

It’s possible to modify the layout according to the availability of images, optimising the available space.

With more than one available picture, the area in the image becomes a gallery with the possibility to display it in full screen.

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To optimise the reading experience on tablet, the layout is horizontal with a single reading column to lead user’s eyes through the lines.

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OPTIMISED READING

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NEWSAPP

www.applixgroup.com info@applixgroup.com

EUROPE Milano Applix Centro Direzionale Magnolie, Via Milano 37/c, 20064, Gorgonzola (MI) Applix Education via Pergolesi 11 20811 Cesano Maderno (MB) Cagliari Applix Via Stanislao Caboni 3 09125, Cagliari Applix Xorovo Centro Direzionale Pittarello, Ex. S.S. 131, 09028, Sestu (CA) AMERICA Buenos Aires Applix Defensa 1217 Piso 1, Depart. B C1143AAA, Buenos Aires ASIA & PACIFIC Shanghai Applix Jin Hang Tower Room 1007, Wan Hang Du Road 83, Shanghai

Marco Cirilli Founder and CMTO marco@applixgroup.com

Claudio Somazzi Founder and CEO claudio@applixgroup.com

Jean-Claude Dubuis Business & Program Director jeanclaude@applixgroup.com

Federico Vittadello Product and Business Development federico.vittadello@applixgroup.com