newscred #thinkcontent tour sf: jason miller, sr. content marketing manager, linkedin

The Age of Amplification & Personalization

presents

Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA @LinkedInMktg

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Amplification – n. The act or result of amplifying, enlarging, or extending.

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Repurpose content like leftover Turkey

7CompanyPages SponsoredUpdates

(Turn it up to eleven!)LinkedInGroups SlideShare

 Use Turkey Slices to Fuel Your Content Hubs

The Sophisticated Marketer’s Guide to LinkedIn

 The Big Rock

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Take it Global

What Does Success Look Like?

MQLNo Yes

Revenue

BIG ROCK (Gated)

Lead Capture

Nurture

No

Yes

SlideShare

Infographic

Webinar

Podcast Blog Post

Sales

SDRSales Qualified?

Video

Turkey Slices(Non Gated)

EmailBlogInMailCompany PageSponsored UpdatesSlideShareDisplayPPCTwitter

The Always on Strategy For those about to Launch…..

FIRE!

The Results Out of the Gate

4%6%

9%

15%

32%

34%

EmailBlogInMailDirect/SEOOtherDisplayAdWords

United StatesNetherlandsIndiaCanadaAustraliaUKGermanyNew ZealandSingaporeFrance64%

7%

7%

7%

6%2%

1% 1%

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18,000% ROI

The Plan

According to Everett M. Rogers in Diffusion of Innovations, the landmark 1962 textbook that popularized the study of how new ideas and technologies spread through societies,

early adopters make up 13.5% of the consumers who will adopt an innovation.

And it’s scalable…..

Video as a series……..

For Agencies Webinars Ask LMS

Mann Vs Funnel Creative Effectiveness What’s Not on Your LinkedIn Profile

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Personalize – v. To make or alter so as to meet individual needs, inclinations, or specifications.

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If Your Content Marketing is for Everybody, It’s for NobodyJoe Pulizzi – The Man in Orange

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With Direct Sponsored Content, reach your target audience directly in the feed without publishing on your Company Page

Personalize

Test

Control

Setupatestofdifferentupdatestoreachdifferentaudiences.

SponsoredUpdate1:TargetedtoCMOs

Theseinsightscanhelpyoudrivetransformationalchangetoyourbusiness.

[link to white paper landing page with tracking tag 1]

SponsoredUpdate2:TargetedtoMarketingDirectors

NeedtodemonstratetheROIofyourmarketingefforts?Theseinsightscanhelp.

[link to white paper landing page with tracking tag 2]

SponsoredUpdate3:TargetedtoSocialMediaManagers

Socialmediamanagers:Gettheinsightsyouneedtodrivetheengagementyouwant.

[link to white paper landing page with tracking tag 3]

BigRockContent

Example:B2BMarketingcompanyXYZhasrecentlylaunchedanewpieceofresearchandispublishingupdatestoLinkedIntodrivemarketerstodownloadit.

AlwaysbeTesting,Always.

+571% Clicks+490% Impressions

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Personalize your message and offers to your target audience to boost your performance

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Test and optimize your reach to the right audience with the right message

66%higher CTR

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Sponsored InMails now reach members on mobile where they most often check their messages

Reach mobile users

>50% of inbox views on mobile

80% higher open rate on mobile

Reach active members through tailored messages with 100% deliverability

The Death of the One Dimensional Marketer

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ThankYou!Jason Miller, Sr. Content Marketing Manager

@JasonMillerCA@LinkedInMktg