newspaper research

NEWSPAPER RESEARCH

WHAT AR E NEWS PAPER S?

A publication printed on paper and issued regularly, eg once a day.

Provides information and opinions on current events and issues

Available for purchase in local shops and off licences, and some deliver to your door on subscription.

HISTORY

First newspaper published in Strassburg by Johann Carolus in 17th Century (1605) and then published once per week after this.

Since then, some are produced daily as times advanced.

They are available in various types such as Tabloid, eg The Sun and Broadsheet papers eg The Guardian.

PSYCHOGR APHICS AND DEM OGRAPHICS

As there are various kinds of newspapers they're is also many different psychographics and demographics.

The psychographics of a Tabloid paper would be mainstreamers and settlers, whereas broadsheet would have aspirers .

The demographics of a tabloid would be people who come under the C2,D and E category.

The demographics of broadsheet would be people who came under the A, B and C1 category.

COST

In a recent data collection, The New York Times found that per year they spend around £44582400 producing the paper, consumption and distribution.

On average, all papers fall under similar cost bracket.