ngc trend report
Post on 14-Jan-2015
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ADVERTISING TREND
Samantha Falewee & Lauren Frager
REPORT
Quick Response Codes
• E-mart Korea uses natural QR codes
Social TV: Opportunities and Hurdles
- Opportunity: TV in social media and topic of interaction between viewers
- Challenge:
• gather more meaningful data
• how to measure the difference between causation and correlation
Social TV (Love is in the App)
“As connected TVs become more prevalent, and Facebook becomes the thing we access most on the internet, it seems inevitable that social media will creep onto our TVs at some point…”
- Ovens & Co
What is Second-Screening?
“For advertisers, second screen engagement can take a 30-second advert into two, three, even five minutes of
engagement with a brand, giving people more information and a more personal interaction.” - Andrew Fisher, Shazam
GfK MRI’s Survey of the American
Consumer®.
"The best thing to happen to TV since TV"
How Does Zeebox Measure Up?
Yahoo IntoNow
http://screen.yahoo.com/intonow-food-network-integration-31027712.html
How Does IntoNow Measure Up? IntoNow:
quick synchronization, tons of social features, and content that's specific to what you're watching make TV viewing more enjoyable. Amazing app. A definite must have app for anyone wanting more info on the TV show or movie you are watching. Many great features. Good job Yahoo! It's pretty neat to see what others think or comment on the show you watch. Seems like I'm seeing less users on here lately though... It worked and it is very interesting how it knows what TV show you are watching. Still think it is a
novelty though. What's the real purpose? Notifications can get a little out of control.
Discovery Channel Mobile App
The “Must List”: Every week, EW editors pick the 10 movies, TV shows, books, music, viral videos, games, or apps that any smart pop-culture junkie NEEDS to know about.
NGC Opportunities
By combining watching TV with engaging content, we can change the way audiences are entertained and informed,”
- Ron Jacoby, VP of Connected TV at Yahoo!
One of the unique capabilities of online video is the fact that there’s interactivity. You can do more than just communicate one directionally to your users. How can we make that experience more engaging for the user and more effective for the advertiser?
• Eric Feng, Senior VP Hulu
TV (advertising) is a Two-Way Street
http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest
• Give your audience some responsibility:
Publicity Stunts: Shark Bite Media
“Shark Bite Media: We bought hundreds of items off of Ebay and Craigslist, had bites taken out of them, stenciled them, and then left them on the streets for people to see and take. Everything from cars and surfboards to office desks and pet carriers were branded”
TLC Uses Old Cars for “Overhaulin” Media
"Any place the trucks stopped, we would immediately be overloaded with questions, requests for samples and more than anything requests for pictures with the car.”
Bring Interactive Forest to the City
http://www.bestadsontv.com/ad/48054/TD-Bank-Interactive-video-wall
Trends with OUR Demographic
• QR Codes
• Infographics
• Cats
Books Marketing did this with Angry Birds, we should too!
• LOLcatz from last year:
https://www.facebook.com/media/set/?set=a.10150513269010930.424880.196008660929&type=3#!/media/set/?set=a.10150513269010930.424880.196008660929&type=3
MEMES! “I’d Cap That”
How can this relate to NGC or Wild?
Interesting Sites for Your Perusal
• http://www.huffingtonpost.co.uk/andrew-fisher/interactive-tv-and-the-se_b_1505886.html
• http://www.gfkmri.com/assets/PDF/iPanelReporter_Tablets%20&%20Multitasking.pdf
• http://www.forbes.com/sites/bruceupbin/2012/09/27/zeebox-the-app-for-the-tv-obsessed/
• http://www.ovensandco.com/ovens-perspective.aspx?postDate=634647581400000000
• http://screen.yahoo.com/intonow-food-network-integration-31027712.html
• http://www.bestadsontv.com/ad/48405/Volkswagen-Street-Quest
• http://www.interferenceinc.com/ http://www.onthegroundlookingup.com/publicity-stunt/ (fun examples of publicity stunts by Sam Travis Ewen)
• http://www.bestadsontv.com/ad/48054/TD-Bank-Interactive-video-wall
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