nick duddy - nac 2017: beyond seo: alternative acquisition tools

surviving the app storeA Basic Guide to…

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60+ FREE App Marketing

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product.Everything starts with your

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why product?

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k-factor

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𝑘 = 𝑖 ∗ 𝑐

https://en.wikipedia.org/wiki/K-factor_(marketing)

good mvp+

🕵 +📲 = 🕵

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good mvp+

💩

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with product.App Store Optimisation Starts

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hook & retain

No Hook, No Retention Hooked, Retained

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great product =

Social Shares

ReviewsInstall

Velocity

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𝑘

reviews

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REVIEW AQUCISITION BEGINS

APP STARTS RANKING FOR

NON-TARGETED GENERIC

install velocity

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Accelerated Install Velocity

things to remember

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remember

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💩❌

it’s not over!…but what if that doesn’t work? …

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high leverage

• Boost Install Velocity

– Incentivised install campaigns

– Large media buys

• Bolster Reviews Acquisition

– Incentivised Reviews

– Review Outreach

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the end

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