nick emmel digital within 2 (1)
Post on 17-Feb-2017
75 Views
Preview:
TRANSCRIPT
28/09/15
THE DIGITAL WITHINNick Emmel, Strategy Partner, @ewarwoowar
13/10/15
AN INDEPENDENT CREATIVE AGENCYIN SOHO SQUARE
DRUM’S CREATIVE AGENCY OF THE YEAR
In a world of new opportunity,
don’t do what you can do,know what you should do.
OUR BELIEF
WHAT SHOULD WE DO WITH THE INTERNET OF THINGS?
Given that God is infinite and the Universe is also infinite, would you like a
toasted tea cake?
THERE MUST BE A NEED.AND IT MUST SIMPLIFY THE
EXPERIENCE.
DIGITAL SHOULD NOT ADD COMPLEXITY. LOOK FOR THE
DIGITAL WITHIN.
DON’T ADD A LAYER, ENHANCE THE
EXISTING EXPRIENCE
FIND THE ENGAGEMENT OPPORTUNITY
GIVE THE INTERACTION REAL
VALUE
ADD GREY GOOSE
CHERRY NOIR AD
ADD GREY GOOSE CASE STUDY FILM
1. DON’T DO IT BECAUSE YOU CAN. DO IT BECAUSE YOU SHOULD
2. ANSWER A REAL CONSUMER NEED
3. MAKE THE EXPERIENCE EASIER, NOT MORE COMPLEX
4. ENHANCE THE DIGITAL WITHIN, DON’T BUILD DIGITAL ON TOP
5. ONLY ASK FOR ENGAGMENT WHEN THE USER HAS TIME
6. MAKE SURE THE INTERACTION HAS REAL VALUE
THE DIGITAL WITHIN
THANK YOUNick Emmel, @ewarwoowar
top related