nick leech digital marketing on a shoestring
Post on 07-May-2015
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Digital Marketing on a Shoestring
Nick LeechBusiness Startup Show 2013
A little bit about me!
I like starting
businesses
This is what I do now
Why is Digital Marketing a good
choice for startups?
Stuff0
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What is Digital Marketing?
Content Marketing
Content on your own website
Content on other websites
(not your own)
This stuff isn’t new.
It used to be called PR.
Know what your audience are interested in
The Process1. Come up with ideas2. Turn them into content3. Find places to publish
them
Let’s get some ideas then
Feedly.com
Keeps you up to date!
OK so I’ve got some great ideas now. What do I do with them?
1. Get writing!(But in the right way)
Blocks of text are boring and
don’t get read.
Use the active voice not the passive voice
The cat sat on the mat.
(active)
The mat was sat on by the cat.(passive)
The web is a visual medium!
Now we need to find some places to put our great
content!
+; “ ”; allinanchor; allintext; allinurl; allintitle; cache; define;
filetype; id; inanchor; info; intext; inurl; link; related; site
www.seomoz.org/seo-toolbar
3. Find Places to put it, and evaluate themBuzzstream link building generator
SEOmoz toolbarSocial Crawlytics – shows you which of their content is most sharedFollowerwonk
Only if you like spreadsheets mind!
Followerwonk
This isn’t a 1, 2, 3 step process.
Its cyclical.
Ideas
Create Content
Find publishers
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