nivea france campaign
Post on 14-Apr-2017
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Nivea Q10 France Campaign
Rachel OerterKara Hamm
Jeannie Ketsdever
What was their campaign?
http://www.youtube.com/watch?feature=player_embedded&v=Zx_CvQZ_xIw
PURPOSE AND OBJECTIVES
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Get people to try the product
Free sampling
Target age was women 30+
Targeting the European women market
tacticsSocial Media; Twitter, Facebook
Over 2 million hits on YouTube
Amazon flash sales
Followed the cultural trend of flash mobs
Cheese and wine event in the United States. “Getting Better with Age”
evaluation methods
Nivea European market grew
+8.1% in 2012
Successful YouTube hits
Look at specific sales of the Q10 cream
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