nokia lumia's amazing surprise - review : mobile application

NOKIA LUMIA Amazing Surprise

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CATEGORY

CLIENT

PARTNER

Mobile Phone Manufacturer

Nokia

Microsoft

CAMPAIGN NAME Amazing Surprise

Amazing Surprise is an amazing offers to shop at participating stores with exclusive

privileges provided exclusively for Nokia Lumia’ customers only.

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CATEGORY

CLIENT

PARTNER

Mobile Phone Manufacturer

Nokia

Microsoft

CAMPAIGN NAME Amazing Surprise

Amazing Surprise is an amazing offers to shop at participating stores with exclusive

privileges provided exclusively for Nokia Lumia’ customers only.

■ Increase engagement and run loyalty program

■ Offer a new way for customers to experience its new phone

■ Drive its brand new smartphone recognition and establish their presence

Windows Phone Store

GOAL

engage redeem

APPROACH

Mobile coupon campaign with special features;

augment reality (AR) to find coupon, what’s hot

to find update offers in town.

create

Enhance its CRM program,

customer experience, and

customer service everywhere

any time.

Customers showing unique

code to the cashier to redeem

its offer.

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manage analytics

Use promoting materials to advertise the

campaign in printed format at store and on online

media such as, its website, Facebook, and

Twitter, etc.

point of sales

manage campaign

performance in real-time

measure the campaign and

check the metrics on

Business Dashboard

APPROACH

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Click to Windows Phone Marketplace to

download “Amazing Surprise” app

on your Nokia Lumia

on

Amazing Surprise The App will be at App List page on

your Nokia Lumia.

Then click the app to get exclusive

privilege.

First Page Slide the app page to see all menus

Main Menu What’s hot (Hot Coupons) others menu

Confirm or Cancel to skip to next page

Register by using

Facebook connect

feature or

sign up via application

1

2

3

4

Usage Flow

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How to Use

?

Coupons

5

Updates

? How to Use

Augmented

Reality (AR) How to Use

Main Menu

6

7 8

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Coupon

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Coupons

5 All Coupon Lists

Select Coupon from

Coupons lists

5.1

Coupon Detail

press USE button to

redeem coupon at

store

5.2 5.3 5.4

5.5

Click use to reconfirm

the redemption.

(for one time use only)

Show code at the store (Cashier records this code to identify

redemption)

Users can Comment, Love and Share the coupon page to

their Facebook or Tweet on Twitter accounts.

5.6

LOVE

this Coupon

SHARE

via Facebook

TWEET

on Twitter

COMMENT

this Coupon

Confirm Use Code Display

Redeemed coupon will be unavailable

for next time redemption and

stamped as a used coupon. A B C D

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If user is not logging in

5.6

TWEET

on Twitter

D If user is not logging in Write something about this page

SHARE

via Facebook

C Write something about this page

When user share coupon or promotion page via Facebook or Twitter

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SHARE

via Facebook

TWEET

on Twitter

ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS

http://amazingsurprise.shoppening/xxxxxxxxx

A post on Facebook Wall

Tweets on Twitter

ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS

http://amazingsurprise.shoppening/xxxxxxxxx

Link for more info and download app

D

C

ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS

http://amazingsurprise.shoppening/xxxxxxxxx

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5.6 When user share coupon or promotion page via Facebook or Twitter

Updates

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Updates

6

6.2

Users can use “Comment” and “Love” features for each update on the app

and also can share to their Facebook and tweet on Twitter accounts

LOVE

this Coupon

SHARE

via Facebook

TWEET

on Twitter

COMMENT

this Coupon

update all news hot and

latest promotion news from

leading merchants by

entering “Updates” menu

6.1

try to emphasize your style with

A B C D

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6.2 When user share coupon or promotion page via Facebook or Twitter

If user is not logging in

TWEET

on Twitter

D If user is not logging in Write something about this page

SHARE

via Facebook

C Write something about this page

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SHARE

via Facebook

TWEET

on Twitter

New Spring/Summer Collection from Vintage House

http://amazingsurprise.shoppening/xxxxxxxxx

A post on Facebook Wall

Tweets on Twitter

ฟรี! เบียร์สด Hoegarden 1 ไพน์ ท่ีร้าน HOBS

http://amazingsurprise.shoppening/xxxxxxxxx

Link for more info and download app

D

C

New Spring/Summer Collection from Vintage House

http://amazingsurprise.shoppening/xxxxxxxxx

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6.2 When user share coupon or promotion page via Facebook or Twitter

Augmented

Reality (AR)

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Augmented

Reality (AR)

7

7.2

Coupon Detail

Panning the camera, various BADGE appear.

Click on the interested AR BADGE to see coupon detail

The selected coupon

will be displayed.

7.1

Use AR to explore exclusive privileges in

3D by entering "Augmented Reality (AR)"

menu,

then hold the phone in front of you to see

the digital information displayed on top of

the camera view.

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How to use

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How to Use

8 others

About Terms and Conditions

to see how to use

the app guide

9

Information about the app and

Amazing Surprise campaign

Terms and Condition to use the

app and join Amazing Surprise

campaign

terms and conditions

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When Scanning QR Code

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3 types of SCANNING QR CODE

Scan via Nokia Lumia without

Amazing Surprise Application

Scan via Nokia Lumia with

Amazing Surprise Application

Scan by using other smartphones

Direct to Amazing Surprise

download page on Marketplace

WAP SITE indicates that all privileges are

reserved for NOKIA LUMIA customers only

The content of matched QRCODE appears

THIS PRIVILEGE FOR

NOKIA LUMIA ONLY

Download App from Marketplace

on

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