nola masterson ip100 keynote feb 9 2016 final

CURRENT TRENDS THAT ARE CHANGING BUSINESS MODELS

Nola Masterson

THE TECHNOLOGY FOR THE NEXT BIG THING IS ALREADY OUT THERE.

UNLIKELY COLLABORATIONS ARE WHAT’S GOING TO START DRIVING BUSINESS INNOVATION.

COLLABORATION, NOT COMPETITION, IS THE HEART OF THE FUTURE OF INNOVATION.

COLLABORATION WILL BECOME THE NEW WAY TO INNOVATE.

NO ONE COMPANY DOES EVERYTHING PERFECTLY.

YOU MIGHT HAVE THE TECHNOLOGY, BUT NOT THE PRODUCT DEVELOPMENT TEAM TO BRING YOUR IDEA TO LIFE.

PARTNERING WITH AN ORGANIZATION FROM A DIFFERENT INDUSTRY OR BACKGROUND CREATES AN EVEN BIGGER TOOLBOX.

BUSINESS COLLABORATION IS EASIER THAN EVER THANKS TO CLOUD STORAGE AND DIGITAL COMMUNICATION.

LOCATION NO LONGER LIMITS OPTIONS WHEN IT COMES TO CHOOSING A COLLABORATION PARTNER

PHYSICAL SPACES IN WHICH WE WORK ARE BECOMING SHARED SPACES, OPENING EVEN MORE DOORS TO CO-CREATING.

Time is the scarcest resource of all.

FIXED PRICING IS DEAD. PRODUCTS AND SERVICES WILL HAVE FLEX PRICING BASED ON AN INDIVIDUAL’S INFORMATION, ACCESSIBILITY, TIMING AND INTENT TO PURCHASE.

ATTENTION IS THE NEW CURRENCY.INVEST MONEY AND TIME IN GAINING MORE EYEBALLS. IT WILL PAY OFF.

WILL YOUR BUSINESS…

Save me time? Save me money?Make me a better decision maker?Improve my personal status?

CONTEXT IS MORE IMPORTANT THAN CONTENT

Contextual commerce is someone saying, “You have to reach me – the message must change my attitude and ultimately change my behavior.”

WORLD OF CONSTANT CONNECTIVITY

1 billion daily users of Facebook

Average person looks at their smartphone 160 times a day.

Harnessing and monetizing all this data is the basis of future businesses.

MESSAGING TRUMPS EMAIL

It’s simple, accessible, available everywhere and is fusing with artificial intelligence.

SEARCH IS CHANGING AND SO ARE WE

2/3 all product searches start on Amazon

3B Google searches daily

1B Facebook searches daily

300M Twitter searches daily

PERSONAL DATA IS THE OIL OF THE DIGITAL AGE. IT DRIVES BUSINESS DECISION-MAKING.

ACCESS IS MORE IMPORTANT THAN ASSETS

Consumers fear ownership of assets (cars, houses, tools, etc.). We’re shifting to a “use it and lose it” mentality where renting and sharing are preferred.

THE “UBERIZATION” OF EVERYTHING IS UNDERWAY

Individuals with disposable time or space can now monetize it by becoming a driver, a delivery person or sharing their home.

VISUAL CONTENT CONTINUES TO DOMINATE

Photos, videos and other visual information is processed 60,000 times faster than text-based content.

Communication with customers through video content on YouTube, Snapchat and Vine

MOBILE REVOLUTION IS POWERED BY SENSOR TECHNOLOGY

Sensors are devices that convert information from the surrounding world into electrical signals.

The economy is being changed by sensors, and businesses are created as they monetize the data.

IPHONE LAUNCH HAD A DRAMATIC IMPACT ON MULTIPLE TECHNOLOGIES

E-HEALTH Wearable sensors may enable computers to do diagnostics.

Peter Diamandis of Singularity University predicts that 40% of Fortune 500 companies will be replaced by new “Exponential Organizations” by 2025.

For example: Kodak going bankrupt in 2012, the same year Instagram was acquired by Facebook for $1 billion.

50% of the workforce will be displaced by automation.

New training and types of jobs will be needed.

COST OF SENSORS IS COMING DOWN

300 sensors used in cars, 100 in smart homes, 15 in smartphones and 10 in wearables

As the cost comes down, it will impact ultra light sensors for healthcare and other applications.

THE SYSTEMS VIEW OF LIFE

A systemic framework that integrates the 4 dimensions of life: Biological, Cognitive, Social and Ecological.

Profound philosophical, social and political implications of this new paradigm.

Capra says the shift to this view of life is “as radical as the Copernican revolution.”

THE VIEW OF THE HUMAN BODY AS A MACHINE AND THE MIND AS A SEPARATE ENTITY IS BEING REPLACEDBY A VIEW OF THE BRAIN, IMMUNE SYSTEM, BODILY TISSUE AND EVEN EACH LIVING CELL AS A LIVING COGNITIVE SYSTEM.

EVOLUTION IS NO LONGER SEEN AS A COMPETITIVE STRUGGGLE, BUT, RATHER, AS A COOPERATIVE DANCE IN WHICH CREATIVITY AND THE CONSTANT EMERGENCE OF NOVELTY ARE THE DRIVING FORCES.

LEADERSHIP IN BUSINESS ORGANIZATIONS MUST REMAIN “ALIVE” BY ADOPTING A NETWORK AS THE BASIC PATTERN OF ORGANIZATION.

FLEXIBLE

CREATIVE

RESILIENT

“Classical” View of How Science or Technology Are Translated for Public Benefit

Scientists Discover Engineers Invent

Entrepreneurs Innovate

“Modern” View of How Science or Technology Are Translated for Public Benefit

”

“If you operate within a field, you…combine concepts within that…field, generating ideas that evolve along a particular direction…directional ideas. When you step into the Intersection, you…combine concepts between multiple fields, generating ideas that leap in new directions…intersectional ideas.”

Frans Johansson, author of the book “The Medici Effect

At the intersection lies a tangled web of cultures, disciplines, ideas,

solutions, motives, and intellectual property rights.

But, There Also Lie Endless Possibilities• Better Problem-Solving Performance• Cost Sharing• Innovation Branching• Market Broadening Through Innovation Branching• More to Monetize

We Need to Change the Rules of the Road

to Allow Sharing of Knowledge Without Risking Intellectual

Property

Solution Exists in Balancing the Desire to Protect and

Keep Everything Close with the Desire to Share and Have

Things Completely Open

• Develop creative licensing schemes• Implement innovation policies• Look at other models such as intellectual property

pooling, distributed innovation communities, standards-setting organizations

• Develop hybrid organizational models that, for example, blur traditional boundaries yet protect value

• Examine intersection of constraints resulting from intellectual property issues and those resulting from collaboration

Intersectional Innovation Is a Good Thing. Thoughts on Ways to Make

Sharing Safer

QUESTIONS?

Nola Masterson