non-profit communication using technology
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Non-profit communication using technology
history, present and possible future
Suna GurolCOM546 UW MCDM, March 10, 2009
Outline What is a non-profit organization exactly? Why
do they need to communicate? Past
Railroads Television
Present Internet Social media
One possible future
Railroads
YMCA reached out to workers and expanded their reach into differentdemographics
Television
Internet Until 1999, it was difficult to find non-profit
websites on the Internet
Internet (cont’d)
Social Media
Social media are a perfect fit with non-profits.
Social Media – Case Study Humane Society is an
early adopter for a non-profit organization of the Internet & social media
Ran a contest based on LOLCats
Social Media – Case Study
The near future – Will we have to feed the media monster? For SM tools to be successful they
need to be adopted AND used.
Drawbacks include always having to feed the monster and losing control
The possible future
Does technology now control information - not the other way around?
Will people stop listening?
Another possible future – Gibson’s NeuromancerTechnological advances
could dehumanize people
What will happen to charity, healing, caring, curing …
More likely…
Photo CreditsSlide 3 - Thomas Lieser “Train”, FlickrSlide 4 – montage of screenshot of Dennis James from
History of UCP and television set image Slide 5 – Binoculars, Flickr
Slide 6 – Graphs from Bayer Center for Non-profit Management, Southwestern Pennsylvania Nonprofit Technology Survey 2008
Slide 7 – Hannah Webster, “day forty four” FlickrSlide 8 – LOL CatsSlide 9 -
LOL Seals - Cassie - Silver Spring, MD, Jan-Erik - Hessen, Germany, Chandra - Atlanta, GA
Slide 10 – Cookie Monster, Sesame StreetSlide 11 – Jeniot, “La,la,la Not Listening” Flickr, April 16,
2008Slide 12 - Lupus Yonderboy, Andrew Hill, FlickrSlide 13 –
BibliographyBoeder, P. (2002, July 1). Non-profits on E: How Non-Profit organizations are using the Internet for
Communication, Fundraising, and Community Building. Retrieved Feb. 18, 2009, from First Monday - Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/969/890
Forster, J. (2008, Nov 5) “Communiation Tools – Frequency.” Message posted to Jeff’s Blog at Bayer Center Nonprofit Technology Survey, http://nptechsurvey.wordpress.com/jeff-forsters-tech-survey-blog/
Gibson, W. (1984). Neuromancer. New York, NY: Ace Books.Kautz Family YMCA Archives, University of Minnesota Libraries. (2005). History of
Transportation Department. (R. o.-T. Libraries, Ed.) Retrieved February 2, 2008, from YMCA Transportation and Railroad Departments: An Inventory of Their Records : http://special.lib.umn.edu/findaid/html/ymca/yusa0032.phtml
Kenix, L. (2007). In Search of Utopia: An analysis of non-profit web pages. Information, Communication & Society , 10 (1), 69-94.
McLuhan, M. (1964). Understanding Media. New York, NY: McGraw-Hill Book Company.
Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press. United Cerebral Palsy. (2009). About UCP: Mission & History - The 1950's.
Retrieved February 2, 2009, from United Cerebral Palsy: http://www.ucp.org/ucp_generalsub.cfm/1/3/42/42-6587
Winston, B. (1998). Media Technology and Society. New York, NY: Routledge.YMCA. (2008). History of the YMCA Movement. Retrieved Feb 2, 2009, from YMCA:
http://www.ymca.net/about_the_ymca/history_of_the_ymca.htmlZald, M., & Denton, P. (1987). From Evangelism to General Services: The
Transformation of the YMCA. In M. Zald, & J. McCarthy (Eds.), Social Movements in an Organizational Society - Collected Essays (pp. 143-161). New Brunswick, NJ, USA: Transaction Books
Contact Suna M. Gurol
Communications 546 – Evolution and Trends in Digital Media EvolutionUniversity of WashingtonMasters in Communication in Digital Mediasgurol@u.washington.edu
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