nonprofits on facebook: real life examples of what's working

Nonprofits On Facebook:Real Life Examples of

What’s Working

Tuesday, March 22, 2011

What we’re doing today

• Setting up the framework for social media/ Facebook success

• What’s new on Facebook pages• Power status updates and other tools • Case studies of organizations achieving

measurable goals

What we learned

• Experimentation is still big.

• You can do it well without all the “extras.”

• You can raise money, but it’s still not the best place to concentrate for funding.

• New changes on Facebook are making it easier for your organization to communicate with other organizations.

• A good FB administrator dedicates time to exploring the social media and FB environments.

Social media companions

• Easy to navigate, visually appealing website

• E-news campaign• Staff/ board willing to

promote and engage in your social media presence

Common elements of social media success

• Know your audience. • Set some goals.• Respond to comments/ posts.• Link, link, link.• Know what success looks like for you.

Facebook today…

• 150 million active U.S. users.• Most active users log on at least once per day• Average time spent on Facebook

is nearly 1 hour

The Facebook FAN PAGE Review

• Not a personal profile• “Likes” not “friends”• Has analytics• Is what you need to represent

your organization• Requires an administrator

What’s New on Facebook Pages

New Features: Your Nonprofit’s Page Administrator Can Now…

• Post on other pages and profiles as your nonprofit

• “Like” other pages/ brands as your nonprofit

New Features: Your Nonprofit’s Page Administrator Can Now…

• Select featured “likes” and featured page owners for display on your page

• Get filtered news on your organizations Facebook page

What updates really get attention?

• Conversational.

• Easy for others to share.

Updates that really

get attention are:

• Maximize each touch.

Updates that really

get attention:

Lupus Foundation of America

On March 9th, BENLYSTA became the first drug ever to be specifically developed to treat lupus. We asked people to tell us what this treatment

breakthrough meant to them. Read their stories now and if you would like to submit your story,

please visit http://bit.ly/fKSscE.

• Real people (human interest)

• Images

Updates that really get attention bring your organization alive with:

Community Foundation of Sarasota County

Yesterday at the Tiger Bay luncheon of about 300, Chief of Police Holloway thanked the Community Foundation for its grant (through a donor advised fund) for $10,000 for training minority recruits to the police academy.

Develop a Facebook Voice.

It’s the voice of your organization or program, only a little more relaxed and conversational…

never unprofessional.

Mote Aquarium(Mar 18) Name that Penguin (Mascot)! Mote is getting pumped up for Penguin Island by debuting a brand new penguin mascot this month. This stylish bird will soon be strutting — er, waddling — around Sarasota, but it still needs one thing: a cool name…..

Let’s look at success.• Organizational Mission• Facebook Strategy• Type of social media success

FundraisingProgramEngagement/ ListeningMeasurementBuilding partnerships

Big Cat Rescue

provides sanctuary for more than 100 exotic big cats that have been abused or abandoned by circuses,

zoos and the entertainment industry

Customized FB Page.

• Strategy – FB is focused on reaching the messenger.• Content – Powered up! Links, Video, Reframe the issue post by post.• Distribution Channels – Protect name.• Metrics – Guide every decision.• Conscious use of social media

The Takeaways

Lupus Foundation of America

dedicated to finding the causes of and cure for Lupus and providing support, services and hope to all

people affected by Lupus

Executes its mission through 3 core strategies:

1. Advancing the medicine and science of lupus2. Creating awareness of the disease and advocating

on behalf of all people with lupus3. Supporting people with lupus and their professional

health care providers

Customized FB Page.

• Strategy – Listening led to leader position

• Content – Advocacy & Activism

• Distribution Channels – Integrate online & offline

The Takeaways

Realize Bradenton

promotes downtown as a unique and preferred

destination for residents and visitors through partnerships,

events, and creative media strategies

• Use networks of your community partners, sponsors, service recipients to build your fan base.

• Offer special incentives to follow you on FB…what can’t you get elsewhere?

• Share the love. Shout out to your peeps.

• FB play a role in pushing out the content.

The Takeaways

Season of Sharing

A 10 year partnership between the Herald-Tribune

Media Group and the Community Foundation of

Sarasota County to help those on the verge of

homelessness

Season of Sharing

“Hey, it’s Susie. I know you care about people like your neighbors and kids at school who are on

the verge of Homelessness. Please “like” us on FB. I would be so grateful if you would share our

FB page on your profile—please send this to all of your friends who also care about this issue.”

• Facebook’s primary fundraising connection is a friend raising function.

• Keep your fans emotionally invested in your mission & ask for money sparingly on Facebook

• Campaigns to join the page are key

The Takeaways

charity: water

Brings clean and safe drinking water to people in

developing nations

• Funded nearly 4,000 water projects in 17 countries providing clean water for 17 mil+ ppl

• Wants to re-define charity

• 100% of donations go to water projects. Operating costs covered by private group of donors

• Prove every completed project using photos & GPS coordinates in Google maps

• Nearly 160,000 FB “likes”

• Content

• Simple Messages.

• Compelling content especially video.

• FB play a role in pushing out the content.

The Takeaways

Achieving Program Goals

Achieving Program Goals

Let’s strategize.

Mission of the organization? Social media challenges?

TIFF Initiative

• Who’s the audience?

• What’s a measurable goal on Facebook?

• How do you measure it?

• How can they build engagement?(think real people, multi-media)

Let’s wrap up.

Let’s wrap up.

• It’s not one size fits all.• Stay up to date with the pages that work

and follow their lead.• Try new things, but mostly, post good

content that engages people in your mission.

Thank you.• Susie Bowie

susie@CFSarasota.org941.556.7104

• Suzanne DameronSuzanne@ThinkLime.biz941.894.0922