norma ardila pr program 2013
Post on 13-Jul-2015
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NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS
LATIN AMERICA 2013
LAUNCH OF DOKI ANIMATED SERIES PANREGIONAL PRESS KIT
Doki Launch in Colombia
BOGOTA, APRIL 13 Screening attended by approximately 200 guests, which included press, clients and local celebrities who came with their children.
Coverage for “La infancia perdida” conference call with producer
Reforma, Mexico
ABC del Bebe, Colombia
La Nacion, Argentina
Coverage for Half The Sky
Reforma, Mexico Excelsior, Mexico
PR efforts done on behalf of Discovery Home & Health’s documentary series Half the Sky included an international conference call with producers and author Nicholas Kristof and a screening event in Bogota, Colombia plus additional interviews. The coverage garnered generated an approximate circulation of 16,754,779 throughout the region and an approximate ad value of USD$ 266,986.
Noticias Magazine (Argentina)
Vanidades Magazine (Argentina)
Publimetro Magazine (Chile) 2 clips, 4 pages of coverage.
El Tiempo, Colombia
Folha de Sao Paulo, Brazil
Extraordinary Moms (Mother’s Day special promotion):
Exclusive interview with Christiane Amanpour, Chief International Correspondent for CNN, host of CNN International's nightly interview program and Global Affairs Anchor of ABC News. Amanpour is one of several personalities featured in Extraordinary Moms. The exclusive was given to Brazil’s Epoca Magazine that published a two-page feature article.
Coverage for “Dynamo”
Great extensive coverage across the region with an approximate ad value of US$ 150,000 result of intl. call with Dynamo.
El Universal, MX O Globo, BR
La Tercera, CH
El Pais, COL
Launch of Tree Fu Tom series
Interviews with series producer Daniel Bays as well as Dyspraxia specialists Dr. Lynda Foulder-Hughes and occupational therapist, Sally Payne who designed all the movement routines featured in the show. The series was promoted from the TV and medical angles to educate viewers on the topic of Dyspraxia.
Tree Fu Tom Coverage
El Heraldo, Colombia
Revista Crescer, Brazil
Revista Nacer y Crecer, Argentina (4 full pages)
Tree Fu Tom Coverage
Revista Buena Salud, Chile
Revista Mi Bebe, Colombia
El Espectador, Colombia
Tree Fu Tom Coverage
El Pais, Colombia Excelsior, Mexico
Tree Fu Tom Coverage
La Tercera, Chile
Bear Grylls: Escape from Hell/Maciej Tarasin visits Bogota (Nov. 8): He is the Polish survivor featured in the Colombia episode of Escape From Hell. Maciej Tarasin visited Colombia for a new expedition, not related to Discovery, and a media tour was organized targeting the following media outlets: Semana , Colprensa, El Nuevo Siglo, El País de Cali, and the online outlets Confidencial Colombia and Las2 Orillas .
Semana, Colombia
El Tiempo, Colombia
Bear Grylls: Escape from Hell
Maciej Tarasin visits Bogota
Top Clips “Bear Grylls: Escape from Hell”
Mercurio, Chile Las Ultimas Noticias, Chile
Coverage for Naked and Afraid
El Grafico, Mexico
Coverage for Naked and Afraid
Folha de Sao Paulo, Brazil
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