northern & shell opportunities in-print & online case ... · audience source: pamco 2018 1...

Northern & Shell Opportunities

In-Print & Online

Case Study – Millionaire Mansion

In-Print

Case Study – Millionaire Mansion

• N&S is the largest publisher of celebrity magazines with 37% share of the market. 1 in 4 UK adults read an N&S press publication or visit their websites every month.

• Only ONE prize is required and this gets repeated into all the titles in the table (to the right). We are the only newspapers that offers this service and has the highest total print reach out there. You will receive a total of 15 inserts for the one competition booking.

• The competition pages are absolutely stunning. They also have a FREE entry route mechanism, so the entries are always phenomenal.

• The competitions have fantastic brand presence and brand exposure.

• The MPV is £1000 (which can be shared between multiple winners)

Newspapers/magazines Number of insertionsSpace of magazine

OK! Magazine – one week 1 x insertion Half page

New! Magazine – one week 1 x insertion Half page

Star Magazine – one week 1 x insertion Full page

Daily Express 2 x insertions 17x3

Sunday Express – 1 day 1 x insertion 17x3

Daily Star 2 x insertions 10x4

Daily Star Sunday – 1 day 1 x insertion 10x4

Saturday Magazine (Daily Express) –

1 week 1 x insertion 1/2 page

S Magazine (Sunday Express) – 1

week 1 x insertion 1/2 page

HOT TV Magazine (Daily Star) –

Tabloid size – 1 week 1 x insertion Full page

TV! Life Magazine (Daily Star

Sunday) – Tabloid size 1 week 1 x insertion 1/3 page

Millionaire Mansion ran a £1,000 cash prize Competition for one lucky winner that ran from 21st January – 10th March 2018.

This competition received over 5,000 entries.

See the following slides which display the pages they received.

OK Magazine

New! Magazine

Star Magazine

S Magazine

Saturday Magazine

Big Life & TV Life Magazines

Daily Express & Daily Star

Sunday Express & Daily Star Sunday

Online

PAMCo / 2018

MONTHLY DIGITAL REACH

14.2M

19.1M ADULTS EVERY MONTH

36% OF THE GB ADULT POPULATION

MONTHLY PRINT REACH

7.1M

BRANDS WITH PULLING POWER

Source: PAMCo 2018 1 (Print & Digital)

PAMCo / 2018

AUDIENCE

Source: PAMCo 2018 1 (Print & Digital) / ABC Feb’18 & Jul’Dec’17

CORE BRANDSNATIONAL REACH

13.9M MONTHLY REACH

(Print & Digital)

7.3M MONTHLY REACH

(Print & Digital)

5.7M MONTHLY REACH

(Print & Digital)

394K MONTHLY REACH(Print only)

481K MONTHLY REACH(Print only)

DAILY EXPRESS

359,691SUNDAY EXPRESS

311,330

CIRCULATION

DAILY EXPRESS

821,000SUNDAY EXPRESS

801,000

AIR

DAILY STAR 392,020

DAILY STAR SUNDAY 237,369

CIRCULATION

DAILY STAR 718,000

DAILY STAR SUNDAY 554,000AIR

CIRCULATION OK! 165,583

AIR OK! 886,000

CIRCULATION new! 170,877

AIR new! 213,000

CIRCULATION star 102,825

AIR star 181,000

PAMCo / 2018EXPRESS REACH & PROFILE

PAMCo / 2018DAILY STAR REACH & PROFILE

PAMCo / 2018STAR MAG REACH & PROFILE

PAMCo / 2018OK! MAG REACH & PROFILE

PAMCo / 2018NEW MAG REACH & PROFILE

What you will receive:

• Static competition page across the Daily Express, Daily Star, Star Mag, OK! Mag & New Mag for 4 weeks

• The competition prize will be syndicated across all five titles

• Min Prize Value £400

• 100-150 words of copy inc 1 url• 1 image inc logo• Page example to the right