northwest indiana shrm keynote

10 YEARS OF ONLINE TALENT ACQUISITION

What’s worked, what’s broken, and what’s next?

Presented by Carmen HudsonApril 14, 2010Northwest Indiana SHRM Annual Conference

CONNECTING LEADERS…SOLVING TOMORROW’S CHALLENGES AND CREATING OPPORTUNITIES NOW!

Today’s theme:

Five Steps to Connection

1. Where I work 2. Where I live3. What I like to do professionally4. What I like to do for fun5. What I am passionate about

Wayback Machine: Talent Acquisition

• What happened over the last 10 years?• How far have we come?• What’s in store for the next 10 years?

1997

• Time to start: 52 days• 28.7% of hires were sourced from print ads (at

an average cost of $1638)• 2.1% of hires came from “the internet”• 10% of companies allowed all employees

access to the internet. 41% allowed only a few employees access to email

• 24% had company websitesSource: Gerry Crispin and Mark Mehler, CareerXroads

2009

• 45% of hires attributed to Internet– Career site– Job boards, search engine marketing– Direct sourcing or internet research

• 2.3 % attributed to print• 45% of companies block access to one or

more social media sitesSource: CareerXroads Sources of Hire Survey 2009

The Promise of Online Recruiting

• Information transparency and immediacy• Reach a greater breadth of candidates• Automate communication process• Save money• Reduce legal/compliance headaches• Improve cycle time• Simplify the job/role of recruiting• Access to hard-to-find candidates/top candidates• Improve candidate selection

Information Transparency and Immediacy

• 90% is not good enough. • You’re transparent about opportunities.

Candidates are transparent about how they feel about you. Are you OK with that?

• Information gets old quick. What do you do with expired information?

A-

Reach a Greater Breadth of Candidates

• We have the opportunity to achieve real diversity, impact the innovation and performance of our organizations. Are we taking full advantage of this opportunity?– Data Analysis– Talent management

A+

Automate the Communication Process

• What is our minimum response commitment?• Do we do anything different for superstar

talent?• How can we creatively use social media to set

expectations?• How do we treat each other? Shouldn’t we

treat “company” even better?• How do we justify the expense? Or do we?

F-

Save Money

• What does is real recruiting productivity?• Truth in recruiting – what resources are

needed to run a top-notch organization? That’s where you start the conversation

• Fund what gets results, but squirrel a bit toward experimental stuff

C

Improve Cycle Time

• This is a people business. And people do not make big decisions quickly.

• Our challenge is to help make decision making easier

• A tight process can speed things up• The winner will link robust performance

management system to recruiting assessment tools and training

C+

Simplify Recruiter’s Job

• What is the business we’re in? Do we have the right players?

• With whom are we partnering? From whom can we learn?

• Do not buy a system that requires too much data entry!

• Are we providing the necessary training?

D

Mitigate Legal Issues

• Does your recruiting organization support alignment goals?

• Does your recruiting organization know HR law?

• Act as if social media is imminent, and prepare!

C

Find Superstar Talent

• Create and nurture your employer brand – this is your most potent weapon in the war for talent– Geico– Whirlpool– Google– Starbucks– My favorite

B+

That was then…this is NOW

That was then…• Y2K – the issue was the machine• Line Ads• Home access• Automated resume storage• A handful of big job boards• Third-party recruiter dominance• Process closely guarded by HR• Candidates had little or no voice

This is now• External attacks are biggest concern• Rich media (back to line ads?)• Mobile access• Workforce management systems• Niche boards for every profession• Rise of the corporate recruiter• Recruiting specialists drive the process• Candidates have more knowledge and

power

Thank You

• carmen@tweetajob.com• @peopleshark• http://www.linkedin.com/in/carmenhudson• http://people-shark.blogspot.com/