northwestern technologies: let's talk social media marketing
Post on 14-Jan-2015
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NORTHWESTERN TECHNOLOGIES
LET’S TALK SOCIAL MEDIA MARKETING
WHAT IS SOCIAL MEDIA MARKETING?
•Utilizes social networks
• Alternative to static content
•Growing, changing, sustainable
?!
HISTORY OF SOCIAL MEDIA
•BBS
•Online services
• Internet forums
• Social networks
WHY SMM WORKS
• Plethora of networks
• Leveraging “network effect”
•Conversion rates
•Brand reputation
WHY SMM WORKS (cont’d)
•Customer support
•Damage control
IS SMM RIGHT FOR NORTHWESTERN TECHNOLOGIES?
• B2B engagement
• Increase revenue
• Reduce costs
•Customer acquisition
CONCLUSION
Where will you begin
your SMM journey?
REFERENCES
Armstrong, D. (2013, May 16). How Dell Mobilized a Disciplined Army of Social Media Ambassadors. ITSMA Marketing Strategist. Retrieved from
http://www.itsma.com/ezine/dells-social-media-strategy-2/
Barker, M. S., Barker D. I., Bormann, N. F. & Neher, K. E. (2012). Social Media Marketing: A Strategic Approach. Mason, OH: Cengage.
Borders, B. (2009, June 2). A Brief History Of Social Media [Web log post]. Retrieved from
http://copybrighter.com/history-of-social-media
Chapman, C. (2009, October 7). The History and Evolution of Social Media [Web log post]. Retrieved from
http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-media/
Davidson, S. (2013, May 23). Where Do Marketers Get Customers? [Data] [Web log post]. Retrieved from
http://blog.hubspot.com/where-do-marketers-get-customers
Funk, T. (2012). Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program. New York, NY: Apress.
Schultz, R. J., Schwepker, C. H., & Good, D. J. (2012). AN EXPLORATORY STUDY OF SOCIAL MEDIA IN BUSINESS-TO-BUSINESS SELLING: SALESPERSON
CHARACTERISTICS, ACTIVITIES AND PERFORMANCE. Marketing Management Journal, 22(2), 76-89.
Social Networking Reaches Nearly One in Four Around the World. (2013, June 18). eMarketer Daily. Retrieved from
http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976
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