nothing great was ever achieved without enthusiam
Post on 28-Mar-2016
226 Views
Preview:
DESCRIPTION
TRANSCRIPT
portfolio of amanda perez
NOTHING GREAT WAS EVER ACHIEVED WITHOUT ENTHUSIASM.
portfolio of amanda perez
NOTHING GREAT WAS EVER ACHIEVED WITHOUT ENTHUSIASM.
GIVE IT 110%, 100% Of THE TIME.
of all the lessons i’ve learned, wise words i’ve requoted and mantras i’ve recited, ralph
Waldo emerson’s words, “nothing great was ever achieved without enthusiasm,” continue to
prove true to my story. from being diagnosed with Juvenile rheumatoid arthritis at the age of
4 and being told i would be lucky to walk, to fracturing my ankle right before my second half
marathon and last undergraduate semester, i have never wavered in my convictions. With
hard work, a bold stance and a smile on my face, all goals are attainable.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
no portion of this publication may be reproduced, stored in
a retrieval system, or transmitted in any form as well as by
any means electronic, mechanical photocopying, recording,
or otherwise without permission of amanda perez.
Written, designed and produced by
amanda perez | iamamandaperez.com
academy of art University
79 new montgomery Street
San francisco, California 94105
School of Graphic design
department Chair | mary Scott
copyright © 2013 all rights reserved.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
86882104136 156
448292120
contents
proprietary
reVelment
anti-Conformity
noUriSH
impreSSionS GratitUde
emanate
aSCenSion
riCoCHet
SaVor
01
03
05
07
09 10
02
04
06
08
bRIDG-ING THE GAp.
Working on a group project fostered collaboration and encouraged creative ideas, it also
presented challenges. What started as five person group dwindled to a team of two brave
and determined souls. in order to expand Walgreens’ customer base, our streamlined group
created enticing and dynamic brand offerings for the modern consumer. our goal was to
reinforce the loyalty of existing customers, and expand the target market to include millenials
to ensure a bright and successful future for Walgreens.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
01 proprietary
8p r o J e C t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 C o U r S e p a C k a G e d e S i G n 4 | 13
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
p r o J e C t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 C o U r S e p a C k a G e d e S i G n 4 | 151 0
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 1 712
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 191 4
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
GREENS
INGREDIENTS: MANGO PUREE, APPLE JUICE, WATER, ORANGE JUICE, BANANA PUREE, COCONUT, LEMON JUICE, VITAMIN E*, D-ALPHA TOCOPHEROL ACETATE), VITAMIN C (ASCORBIC ACID), AND BETA CAROTENE.86% JUICE/PUREE BLEND
MEGAMANGOJUICE
04VEGAN
PACKED WITH GOOD VIBES
86% JUICE BLEND
SMOOTH + AMAZINGLY DELICIOUS
355ML (12 FL OZ)
CARBS SUGAR22% 54%
FAT2%
F O O D S U M M A R Y
+ A GOOD SOURCE OF ESSENTIAL VITAMINS AND MINERALS.
+ YOU DON’T HAVE TO STUDY LATIN DANCE TO ENJOY THE SMOOTH MOVES OF THIS MANGO-PACKED JUICE.
SEPARATION IS NATURAL SHAKE IT UP NOT FROM CONCENTRATE FLASH PASTURIZED GLUTEN FREE
.Serv. Size 1 Bottle (12 fl oz)Nutrition Facts
Calories
Total Fat 1g
220 10
Saturated Fat 1g
Dietary Fiber 1gSugars 44g
(not a significant source of protein)
Sodium 15mgTotal Carbohydrate 47g
Protein 1g
2%2%1%
16%
4%
Amount Per Serving
% Daily Value**
Percent Daily Values are based on a 2,000 calorie
Calories from Fat
Vitamin A 100%Calcium 2%
Vitamin C 70%Vitamin E 150%
DISTRIBUTED BY WALGREEN CO.1419 LAKE COOK RD, DEERFIELD, IL 600151-877-232-4271 PRODUCT OF THE U.S.A
QUAILTY & SATISFACTION GUARANTEED
GREENS
CARROTJUICE
01PURE PRESSED
96% JUICE BLEND
HEALTHY, SMOOTH + DELICIOUS
355ML (12 FL OZ)
CARBS SUGAR17% 30%
FAT0%
F O O D S U M M A R Y
+ A GOOD SOURCE OF ESSENTIAL VITAMINS AND MINERALS.
+ LOW IN SATURATED FAT, CHOLESTEROL AND SODIUM.
SEPARATION IS NATURAL SHAKE IT UP NOT FROM CONCENTRATE FLASH PASTURIZED GLUTEN FREE
.
INGREDIENTS: MANGO PUREE, APPLE JUICE, WATER, ORANGE JUICE, BANANA PUREE, COCONUT, LEMON JUICE, VITAMIN E*, D-ALPHA TOCOPHEROL ACETATE), VITAMIN C (ASCORBIC ACID), AND BETA CAROTENE.86% JUICE/PUREE BLEND
Serv. Size 1 Bottle (12 fl oz)Nutrition Facts
Calories
Total Fat 1g
220 10
Saturated Fat 1g
Dietary Fiber 1gSugars 44g
(not a significant source of protein)
Sodium 15mgTotal Carbohydrate 47g
Protein 1g
2%2%1%
16%
4%
Amount Per Serving
% Daily Value**
Percent Daily Values are based on a 2,000 calorie
Calories from Fat
Vitamin A 100%Calcium 2%
Vitamin C 70%Vitamin E 150%
DISTRIBUTED BY WALGREEN CO.1419 LAKE COOK RD, DEERFIELD, IL 600151-877-232-4271 PRODUCT OF THE U.S.A
QUAILTY & SATISFACTION GUARANTEED
ALLNATURAL
GLUTENFREE
NOSUGARADDED
GREENS
ORANGEJUICE
02ALL
NATURAL
GLUTENFREE
PACKED WITH ANTIOXIDANTS+ VITAMIN C
96% JUICE BLEND
HEALTHY, ZANGY + DELICIOUS
355ML (12 FL OZ)
NOSUGARADDED
CARBS SUGAR17% 30%
FAT0%
F O O D S U M M A R Y
+ NO ADDITIVES, JUST TASTY ORANGE GOODNESS.
+ PACKED WITH VITAMIN C FROM HERE TO NEXT WEEK.
SEPARATION IS NATURAL SHAKE IT UP NOT FROM CONCENTRATE FLASH PASTURIZED GLUTEN FREE
.
INGREDIENTS: MANGO PUREE, APPLE JUICE, WATER, ORANGE JUICE, BANANA PUREE, COCONUT, LEMON JUICE, VITAMIN E*, D-ALPHA TOCOPHEROL ACETATE), VITAMIN C (ASCORBIC ACID), AND BETA CAROTENE.86% JUICE/PUREE BLEND
Serv. Size 1 Bottle (12 fl oz)Nutrition Facts
Calories
Total Fat 1g
220 10
Saturated Fat 1g
Dietary Fiber 1gSugars 31g
(not a significant source of protein)
Sodium 15mgTotal Carbohydrate 36g
Protein 1g
2%2%1%
13%
4%
Amount Per Serving
% Daily Value**
Percent Daily Values are based on a 2,000 calorie
Calories from Fat
Vitamin A 100%Calcium 2%
Vitamin C 70%Vitamin E 150%
DISTRIBUTED BY WALGREEN CO.1419 LAKE COOK RD, DEERFIELD, IL 600151-877-232-4271 PRODUCT OF THE U.S.A
QUAILTY & SATISFACTION GUARANTEED
GREENSServ. Size 1 tsp. (5g)Nutrition FactsServings 51
Calories 5
Total Fat 0g
Sodium 70mg
Total Carb 0gProtein 0g
0%
0%
3%
1500%
4%2%
Amount Per Serving
INGREDIENTS: WATER, ORGANIC DISTILLED VINEGAR, ORGANIC YELLOW MUSTARD SEED, SALT, SUGAR, ORGANIC TURMERIC, XANTHAN GUM, ORGANIC SPICES.
POME-GRANATE LIMEADE
03ENHANCED WITH WILD BERRY
96% JUICE BLEND
HEALTHY, SMOOTH + DELICIOUS
355ML (12 FL OZ)
CARBS SUGAR17% 30%
FAT0%
F O O D S U M M A R Y
+ A GOOD SOURCE OF ESSENTIAL VITAMINS AND MINERALS.
+ LOW IN SATURATED FAT, CHOLESTEROL AND SODIUM.
SEPARATION IS NATURAL SHAKE IT UP NOT FROM CONCENTRATE FLASH PASTURIZED GLUTEN FREE
.
DISTRIBUTED BY WALGREEN CO.1419 LAKE COOK RD, DEERFIELD, IL 600151-877-232-4271 PRODUCT OF THE U.S.A
QUAILTY & SATISFACTION GUARANTEED GLUTENFREE
NOSUGARADDED
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2116
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
18P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 3
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
2 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 5
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
2 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 2 7
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
2 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 33
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
3 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 35
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
T I M E L E S S T R A D I T I O N S
3 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 39
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
E M A N A T EP r o j E c T 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s E i d E N T i T y 2
T I M E L E S S T R A D I T I O N S
36P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 41
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
T I M E L E S S T R A D I T I O N S
3 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 43
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
T I M E L E S S T R A D I T I O N S
4 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 45
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
T I M E L E S S T R A D I T I O N S
42P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 4 | 4 7
DOMO ARIGA-TO yOU RObOTO.
every day scientists make breakthroughs on advanced generations of robots. the idea is that
humans and robots will live and prosper together. i thought this development paralleled the
features of the typeface Unisans from fontfabric. Unisans combines industrial simplicity with
avant-garde details, such as the f luid joining of stems and curves and an italic that combines
geometry and calligraphy. Using experimental typographic studies, i illustrate the merger of
humans and robots and display the full functionality and unique features of the typeface.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
02 emanate
4 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 49
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
4 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 51
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
4 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 53
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
5 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 55
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
52C o U r S e t y p o G r a p H y 4 e m a n a t e | 57
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
5 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 59
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
56P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 6 1
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
5 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 63
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
6 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 65
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
62P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 6 7
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
C o U r S e t y p o G r a p H y 4 e m a n a t e | 6 96 4
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 4 e m a n a t e | 7 16 6
CRASH AT My pLACE.
there’s no denying both social media and international travel plays a big role in the lives of
my generation. However, financing such excursions takes far more preparation and funding
than most can afford. Couch Surfing inc. has factored in all of this and a created solution.
after doing immense research, i felt a revolutionary re-brand was appropriate. the final de-
sign is fun, inviting and has a distinct social feel. it ties together the adventure and recreation
that CouchSurfers will undoubtedly attain on their journeys.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
03 revelment
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 36 8
p o r t f o l i o o f a m a n d a p e r e z
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 57 0
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 77 2
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
COUCH SURFING
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 7 974
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 8 1 0 3 76
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
7 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 83
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
8 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 r e v e l m e n t | 8 5 0 3
CLIMbON Up.
Being mountain based and family–run allows la Sportiva to focus on the future with new
technologies, innovation and sustainable practices. la Sportiva’s leading technical outdoor
footwear lets you go where you dream to go, do what you aspire to do and live how you want
to live. these ideas are ref lected through the sustainable and conceptual packaging. the pro-
motional materials, designed to be mailed to a select group of clients, celebrities and media
outlets, explores creative and structural solutions, displaying maximum brand equity.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
04 ascension
8 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 8 7
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
8 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 8 9
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
8 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 91
n o t H i n G G r e a t W a S e V e r a C H i e V e d W i t H o U t e n t H U S i a S m
a S C e n S i o n | 938 8
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
9 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e D e s i g n 2 a s c e n s i o n | 95
DANCE TO AN-OTHER TUNE.
Consumers don’t have to be part of the emerging post-punk subculture of queer, urban girls
to relish the smooth ride of a radical 415 malt beverage. Based on michelle tea’s grungy
and provocative memoir “Valencia,” the radical 415 label breaks all the rules of traditional
design. this product is edgy, yet still functional and powerful, similar to the target audience.
this brand reaches out to the peculiar fin-de-siècle blend of jaded idealists and thoughtful
egotists, just like tea’s characters.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
05 divergent
92P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 9 7
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
9 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 9 9
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
9 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 01 0 5
M A L T L I Q U O R
SOMEWHAT INCONSPICUOUS SOMEWHAT INCONSPICUOUS
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
M A L T L I Q U O R
SOMEWHAT INCONSPICUOUS SOMEWHAT INCONSPICUOUS
9 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 03
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
1 0 2P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 3 a n t i - c o n f o r m i t y | 1 0 7
LIVING ON TOp.
i chose a tiger to represent the paper tyger paper line by neenah paper to showcase the im-
portance of a single creature and a single idea. paper tyger is durable and resistant to water,
tearing and grease, preserving bold ideas. in this project you will see the book start out with
an array of bold,lively colors and imagery, representing the tiger and its habitat. as the tiger
goes extinct, so do these striking elements. the elements start to become erratic and sparse
with the absence of the apex predator, until there is nothing.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
06 ricochet
1 0 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 0 9
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
1 0 6P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 11
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
1 0 8P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 13
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
11 0P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 15
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
112P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 1 7
IS F
OR
EVER
Whe
n yo
u re
mov
e one
elem
ent f
rom
a fra
g-ile
eco
syst
em, i
t has
far r
each
ing
and
long
la
stin
g ef
fect
s. W
ithou
t the
tige
r, th
e pr
ey
spec
ies
woul
d ex
pand
exc
essiv
ely
and
rava
ge
all
the
vege
tatio
n ca
usin
g th
e sm
aller
an
imal
s an
d in
sect
s to
be
in
cape
able
of
surr
vival
, th
us
depl
etin
g th
e ju
ngle
te
rrain
of
vit
al
nutri
ants
,
and
even
tual
ly
all
that
de
pend
on
it,
will
fade
aw
ay.
TINCTION
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
IS F
OR
EVER
Whe
n yo
u re
mov
e one
elem
ent f
rom
a fra
g-ile
eco
syst
em, i
t has
far r
each
ing
and
long
la
stin
g ef
fect
s. W
ithou
t the
tige
r, th
e pr
ey
spec
ies
woul
d ex
pand
exc
essiv
ely
and
rava
ge
all
the
vege
tatio
n ca
usin
g th
e sm
aller
an
imal
s an
d in
sect
s to
be
in
cape
able
of
surr
vival
, th
us
depl
etin
g th
e ju
ngle
te
rrain
of
vit
al
nutri
ants
,
and
even
tual
ly
all
that
de
pend
on
it,
will
fade
aw
ay.
TINCTION
11 4P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 1 19
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
116P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 121
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
118P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e t y P o g r a P h y 3 r i c o c h e t | 12 3
GIVE MESOME SUGAR!
pioneering the use of natural ingredients like sugar, milk, soy and rice in modern day beauty
treatments, fresh products are as indulgent as they are effective. fresh continues to launch
brilliant beauty innovations, seeking out unique, natural ingredients used in time-honored
rituals from across the globe. the fresh rebrand is as clean and refreshing as the products
and as organic, inviting and sweet as the ingredients.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
07 nourish
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 512 0
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 712 2
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
536 N. Broadway Ave. Suite 37 Phoenix, AZ 54369
445/7146 PHONE
442/3300 FAX 536 N. Broadway Ave. Suite 37
Phoenix, AZ 54369
www.fresh.commdelmario@fresh.com
MARIE DELMARIOSALES DIRECTOR
480/445/7146 PHONE480/442/3300 FAX 536 N. Broadway Ave.
Suite 37 Phoenix, AZ 54369
www.fresh.commdelmario@fresh.com
Hello.
Fresh Inc is continually trying to give something back to the community. In that spirit, we're providing skin care tips and products on June 12, 2012 at the Ferry Building Plaza, San Francicso. It promises to be a day of fun and good deeds, benefiting San Francisco Arts and Education Council.
We look forward to seeing you at SF or the Arts Benefit. See you there!
Regards,
Marie DelmarioSales Director
March 12, 2012
Ms. Rachel Greene1215 Second AvenueMadison, WI 43277
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 12 9124
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 131126
Fresh
welcome
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
Fresh
welcome
Fresh
welcome
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 13312 8
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 13513 0
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 137132
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e I d e n t I t y 2 n o u r I s h | 13913 4
SpICE ITUp.
lawry’s has been bringing distinct f lavors to tables across the world for a century. their grow-
ing line of quality products has revolutionized the art of f lavoring. a brand with so much equity
deserves packaging that will stand out in any setting. the task at hand was to design a tiered
packaging system for mass-market and boutique environments. the design works seamlessly
across lawry’s spices to create a strong shelf set that will catch the attention of the target au-
dience and balance the message of quality and economy in a busy supermarket setting.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
08 savor
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 41136
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 43
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 4513 8
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 471 4 0
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1 491 42
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
P r o j e c t 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 c o u r s e P a c k a g e d e s i g n 2 s a v o r | 1511 4 4
HIT THE MARk.
in the wise words of leonardo da Vinci, “Simplicity is the ultimate form of sophistication.”
Before an identity can be simple yet sophisticated much time goes into understanding what a
logo is, what it represents and what it is supposed to do. a logo is not just a mark – it reflects
a business’s entity through the use of shape, color, fonts and images. a successful logo can be
used for many years and recognized even after its been pulled from circulation.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
06 impressions
v a r i o u s i d e n t i t i e s i m p r e s s i o n s | 1531 4 6
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
TIMELESS TR ADITIONSTIMELESS TR ADITIONS
TIMELESS TR ADITIONSTIMELESS TR ADITIONS
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
COUCH SURFING
COUCH SURFING
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
GREENSGREENS
GREENSGREENS
MANyTHANkS!
i would like to thank my friends and family who’s support in my creative endeavors have fueled
my passion and helped me reach this incredible milestone. to my mentors lorena and daniel
for endless guidance from start to finish. Jessica, marissa, Hannah, tina, and phil, you are the
best roommates, models, personal assistants, editors, focus groups and cheerleaders a girl
could ask for. mom and dad for raising me to be crazy enough to chase my dreams. Steven, for
not photo bombing anything in my portfolio. and last but not least, to the teachers that kicked
my butt and made me cry, you also made me a better designer somewhere along the way.
p o r t f o l i o o f A m A n d A p e r e zn o t h i n g g r e A t w A s e v e r A c h i e v e d w i t h o u t e n t h u s i A s m
10 gratitude
| 16 115 4
top related