nothing is possible until it's on facebook

Nothing is Possible

Spreading Ideas in a Noisy World

Nassos K. - Creative Director @ OgilvyOne Athens

Until It's On Facebook

Facebook

Facebookwas predicted in 1992from Jerry Seinfeld?

Here’s what we have is two people, who hate each other — don’t really ever want to talk — but [Facebook] is like this relationship respirator keeping this marginal, brain-dead relationship alive. !

And, we all do it. Why? So when you come home, you can see that little, flashing red [notification]. You go, "Alight! messages!" People need that. !

It’s very important for human beings to feel popular and well-liked amongst a large group of people we don't care for.

#true

We first must understand we all feel the need to belong and to be significant.

#true

We first must understand we all feel the need todiscuss and share ideas we care about!

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care about you at all; they just don't care.

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Consumers don't

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something remarkable.look for

talk about like

share

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Consumers need

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something remarkable!

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We must create

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today’s news!

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We must create

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newsfeed!

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This is what will earn us a place in

This is what we are looking for.No matter what we create, or what’s the story we’ll tell.

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newsfeed!

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A place in Facebook’s

— Gary Vaynerchuk, from "Jab, Jab, Jab, Right Hook" book

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“One out of every five page views in the United States is on Facebook”

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— Ira Glass

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“Great stories happen to those who can tell them.”

facebook.com/nassoskappa

Thank you