nten content strategy part i: getting started
Post on 12-Jul-2015
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Content First:
Becoming Your Own Champion
Content Strategy for Nonprofits, Part 1
Michaela HacknerDirector of Content Strategy, Forum One
Brett MeyerLead Strategist, ThinkShout
What is Content Strategy?The “official” definition….
“Planning for the creation, delivery, and
governance of useful, usable content.”
- Kristina Halvorson, Brain Traffic
What is Content Strategy?Another definition
1.1. Who are we?
2.2. Whom we are speaking to?
3.3. What do we want to say?
4.4. How do we say it?
5.5. When / where do we say it?
- Ahava Leibtag
Why is it Important?Why Bother?
Prioritize your outcomes
Make friends
Start doing it
Mutual Q & A
Resources
● Epic List of Content Strategy Resources | Jon Colman
● The Digital Crown: Winning at Content on the Web | Ahava
Leibtag
● Content Strategy at Work | Margot Bloomstein
● Storymapping, A Macgyver Approach to Content Strategy |
Donna Lichaw & Lis Hubert
● Nicely Said | Nicole Fenton & Kate Kiefer Lee
● GatherContent’s Blog
● Content First User Experience | Steph Hay
● How to Implement a Content First Workflow | Chromatic
● MailChimp’s Style Guide
● A Great Content Strategy’s Anatomy | Search Engine Journal
Giveaway!
GatherContent
1- year subscription!
How many times have you been waiting on a colleague or copywriter
to hand over the content your project needs — or had a team mate
trying to make sense of a big, badly-formatted Word document when
they are pasting content into the CMS? What if you could avoid the
usual headaches on your web projects? GatherContent is a content-
first solution that helps organisations and their staff plan, organise
and collaborate on website content. Pre-CMS.
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