nyu stern design thinking
Post on 22-Nov-2014
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WELCOME.
TONIGHT!-DESIGN: LET’S TALK ABOUT THAT.
-WHY AND WHAT IS DESIGN FOR?
-SOME CASE STUDIES, LARGE AND SMALL.
-AN OVERVIEW OF THE DESIGN PROCESS.
-SCRIMMAGE.
DESIGN:LET’S TALK ABOUT THAT
WHY AND WHAT IS DESIGN FOR?
LEAPS
HOW IS IT DIFFERENT?
VISUAL
CONTEXT
COLLABORATIVE
CONSTRAINTS
SOME CASE STUDIES, LARGE AND SMALL
ETHNOGRAPHY BASED INNOVATION OPPORTUNITY
SERVICE BASED INNOVATIONOPPORTUNITY
PIVOTALDECISIONS
AN OVERVIEW OF THE DESIGN PROCESS
Design Process: First, Meet the world.
Open and Close. But *never* at the same time.
Steps in a Process.
Draw your ideas!
Who/What
How Much
WhenWhere
Why
How
Make and use artifacts.
If you don’t write it down it didn’t happen.
Think out loud – words, arrows, boxes.
SCRIMMAGE!
AIR TRAVEL
AIR TRAVELSCRIMMAGE
AGAIN!
AIR TRAVELBRANDING
AIR TRAVEL
Q&A?
THANK YOU!
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