o ecossistema de conteúdo e o product roadmap do linkedin - financeconnect brasil 2013

Alison Engel Sr Global Marketing Director LinkedIn

1 of every 3 professionals on the planet is LinkedIn

Our Mission. Connect the world’s professionals to make them more productive and successful

Inform, educate, and inspire professionals.

Definitive professional publishing platform.

Content is our core

6X more engagement with content vs jobs

JOB

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NTE

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Marketing opportunity

Patterns of success

LinkedIn's content evolution

Content Evolution: Editors are being replaced by your network.

Early start-up exec

Finance exec

Relevance driven by your professional profile

VS.

Content Evolution: Exclusive content is magnetic.

http://commons.wikimedia.org/wiki/File:Feeling_magnetic_repulsion.JPG

Influencers

Five top tips to starting a successful business

The “Oh Sh**” List & 14 Other Invaluable Financial Lessons You Need to Know Now

Why Most of Our Business Will Be in Fast-Growth Markets and Digital Within 5 Years

Content Evolution: Mobile is accelerating content consumption.

http://www.flickr.com/photos/clanlife/6369804665/

Smartphone Users in Brazil

Source: eMarketer, May 2013

12.1

22.2 29.7

51.3 60.5

70.5

39.9

2011 2012 2013 2015 2016 2017 2014

Mobile is booming in Brazil

Marketing opportunity

Patterns of success

LinkedIn's content evolution

Relevant Content builds the bridge to meaningful relationships

http://www.flickr.com/photos/mbiddulph/2330029159/

Content Marketing: Marketing is a first class citizen

BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/143s8Rp

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BlackRock Sponsored The calm before the storm? Russ K expects market volatility to return in September: http://bit.ly/143s8Rp

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Content Marketing: Social proof. Included.

http://www.flickr.com/photos/kk/513693712/

Share Comment Like

Content Marketing: Your content can be amplified outside of LinkedIn.

http://www.flickr.com/photos/bionicteaching/5886665626/

Content marketing opportunity

Patterns of success

LinkedIn's content evolution

BlackRock 4 things to know about gold's biggest sell-off in years http://bit.ly/12FpSCZ

Has  Gold  Lost  its  Luster?  |  iShares  Blog  bit.ly    •    Of  all  the  investment  topics  I've  discussed  with  clients,  whether  to  invest  in  gold  usually  elicits  the  most  divergent  opinions.  As  an  investment  that  is  almost  impossible  to  value,  people's  views  on  gold  are  oEen  more  a  maFer  of  philosophy  than...

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1. Make your customers more productive and successful

Citi Who  are  the  most  influenIal,  iconic  women  in  the  world?  In  this  video,  Time  Magazine’s  ExecuIve  Editor  profiles  far-­‐reaching  women  in  from  the  magazine’s  100  most  InfluenIal  People  in  the  World  list  hFp://on.ciI.us/Yc8kPt

Who  Are  The  Most  InfluenIal  Women  in  the  World?  on.ciI.us  TIME  ExecuIve  Editor  Radhika  Jones  discusses  the    far-­‐reaching  influence  of  the  iconic  women  on  the  2013  TIME  100  list.

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2. Be the editor

3. Make it snackable

4. Value the “who”

your success: Enabling

Brand presence

Data and targeting

Power of content

1.

2.

3.

Building relationships between your brand and the world’s professionals

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