obtaining buy in for social media

obtaining buy in for 2.0 deployment: a CPA Australia case studyZaana Howard | Swinburne University

20 by Bright Tal http://www.flickr.com/photos/bright/113694992/

overview

Lighting up the dock 2 by gnackgnackgnack http://www.flickr.com/photos/gnackgnackgnack/3356837985/

caseCPA Australia129 000+ members450 employees16 offices11 countries

Brooklyn by joe holmeshttp://www.flickr.com/photos/joeholmes/107835324/

caseknowledge exchange team

what is buy in?

a commitment to

achieving a shared goal

empty goal by keylosa

http://www.flickr.com/photos/keylosa/184606430/

buy in is about

communication, engagement

and relationship building

snail love | when you can’t say it show it by Adam Foster | Codeforhttp://www.flickr.com/photos/paperpariah/3589690234/

…with 2.0 its also about

education and role modelling

Teaching the youngster to feed by foxypar4

http://www.flickr.com/photos/foxypar4/511910343/

buy in has two levels

to allow

to do

two by Amir K.http://www.flickr.com/photos/childofwar/3874149070/

who do you

need buy in

from? why?

target them

Target by bitmask

http://www.flickr.com/photos/hvc/2682679414/

buy in

principles

Red five is alive! By zawtowershttp://www.flickr.com/photos/zawtowers/3423568989/

#1 know what you’re doing and why

Saint Patrick’s Day matches by Bob.Fornal http://www.flickr.com/photos/fornal/424716302/

C. Li & J. Bernoff 2008

POST framework

#2 evidence. where does it LIE?

(Literature | Industry | Experience)Picture project by House of Sims

http://www.flickr.com/photos/houseofsims/4564845432/

#3 pitch to

each audience

Greenfinch singing – Carduelis chloris by Rob.Baldwinhttp://www.flickr.com/photos/robbaldwin-photography/4206105020/

Levels of work

Vision Typical role Level of response

VI 10-20 yrs Mulitnational CEOs, regulators, government ministers, futurists

Global transformation

V 5-10 yrs CEO, CFO, Board, Heads of major business units, Presidents

Transformational

IV 2-5 yrs General Manager, COO, direct reports to CEO, department managers

Breakthrough

III 1-2 yrs Senior professionals, unit managers, project managers

Predictive and systematic

II 3-12 mths First line supervisors, team leaders Diagnostic and situational

I up to 3 mths Front line employee, tradesperson, admin, PA, data entry

Procedural

Adapted from MVC Associates International, 2005 & Jaques 1996.

stratified systems theory

exercise

your pitch

Leo sings along with Justin Bieber at last night’s Much Music Awards by DuckLover Bonnie

http://www.flickr.com/photos/bonniesducks/4719231324/

#4 respect the channels of your organisation

Skittles vodka by cabbithttp://www.flickr.com/photos/cabbit/4727168015/

#5 buy in is not

a one off event

OMG MACRO! [p52 w1] by Don Solohttp://www.flickr.com/photos/donsolo/2243154949/

summation

3c’s = clarity + conversation + care

27th April 2008 / Day 118 (483) by Mrs Magichttp://www.flickr.com/photos/mrsmagic/2446062461/

Who knows what you’ll find when you ask questions by [F]oxymoron

http://www.flickr.com/photos/f-oxymoron/5005146417/

contact

@zaana

zaanahoward@gmail.com

zaanahoward.com